You like or hate it when you run your business website successfully; you need to automate some of its processes. Chatbots have gained popularity in recent years in the business world as they automate the chatting process with your customers and clients. According to Marketsandmarkets, the global market of chatbots crossed over $700 million in 2016. It was expected to increase with a rate of over 35% by 2022.
Today several businesses integrate chatbots with their business website and try to improve the customer experience. Such chatbots benefit customers because when they type their query, then chatbots automatically reply to instructions. Hence customers and visitors of your website get an instant response and feel personalized. Thus, there are several advantages of integrating Natural Language Processing chatbots. They are based on deep learning and decode the input effectively.
But businesses may feel confused whether they should use chatbots for their website or not. Here we have covered some crucial benefits of adding chatbots to your website. If you read it, then you will have clear information to integrate chatbots.
What are Chatbots?
A chatbot is a programmed chat application that is specially designed to interact with the website visitor. They respond to the message of the visitors conversationally by mimicking human behaviour. These tools are just like chat applications, but they respond with their programmed response rather than human support.
In short, you can say there is an essential guide who assists visitors of the website navigate things easily. They act like virtual assistance but are entirely automated software. When you integrate chatbots into the website, then it assures you to respond to the text as soon as possible with a smooth process.
7 Benefits of Adding Chatbots To Your Business Website
#1. Chatbots simplify the things on your website
Your website is the place where your audience can know everything about your offerings. It holds information about each product, company, reviews, and much more. And customers of today's do not want to waste and wait for their precious time. Hence they always look for the magic button where they can find essential information just in seconds. Thus, with the digital age, the advantage of chatbots can not be ignored. Hence, using NLP chatbots for your business website can surely improve your customer's experience.
#2. It will save you hard-earned money
According to the survey, over 265 billion requests businesses receive from their customers. And it cost over $1.3 trillion to serve these customers with customer representatives. But if you want to cut down this massive expenditure from your expenditure budget, looking for the chatbot can be the solution. It will allow your business website to serve visitors 24/7/365 without spending big money on resources and customer representatives.
Chatbots offer real-time features by which visitors can get a response to their queries. Also, there are zero chances of human emotions and errors that can affect customer relationships. Thus, cutting down costs is also a benefit of chatbots when you integrate with your website.
#3. Make your brand stronger in front of customers
Do you want to look like a strong brand in front of your customers? You're trying to do the same and do your best to satisfy the customer with your services. But still, you may not be getting a good result; hence using chatbots can seem to you as the ideal solution. Because after integrating chatbots on websites, 7 out of 10 customers reacted positively. That means brands can win customers and become solid brands for the ideal product.
Chatbots reasonably support the visitors even if customers use lousy language. Thus, here the human mind does not affect, and customers also get a polite and positive reply.
#4. You can target a wider audience
Over 40% of top businesses use chatbots these days, and if you are a startup, you should use this too. Almost every social media platform has integrated its platform with the ideal chatbots in today's world. Hence they get help in managing colossal customer support. Using the relevant chatbot application to your site will surely take your business website to the next level. It automatically effectively markets your product or services. Thus, if you want to target a wider audience and maximize your sales, you should use chatbots like Skype, Telegram, Facebook Messaging, etc.
#5. Enhance your lead generation process
A well-established website of the company also generates leads and makes sales. But after implementing chatbots to the website, you can see the state and changes. As per the report of Chatbot magazine, over 65% of millennials positively said they like to purchase products of brands using chatbots. The chatbots can follow up with them better and give some ideal packages for their needs. Thus, once you integrate the chatbot into your website, it helps the website visitor to buy the product.
#6. Improve engagement with customers
It's another benefit of chatbots because they can effortlessly increase engagement with the customer. As you all know, engagement is an essential aspect to retain the customer for a longer time. The advanced AI chatbots give proactive responses that reduce the chances of presenting irrelevant information to the visitor.
Also, as the customers get real-time solutions hence, they feel more engaged. And they are more likely to buy the products you offer to them as they think they will get good customer support in the future. Hence if you use chatbots on your website, then it will also increase customer engagement.
#7. Chatbots keep you updated with the latest trends
Many business websites and social media platforms use chatbots, so they stay relevant in their business. Over 50% of customers and visitors of the websites want to get services 24/7, and if you do so, you will have a more customer base. Moreover, some leading platforms like Facebook Messenger, Skype, and other platforms support chatbots for their audience. Only Facebook and Kik support about 30,000 chatbots, and their audience base feel free to communicate with the brands easily.
There are several benefits of chatbots when you integrate one on your website. Hence if you also want to get such advantages over your competitor, it is better to look for the perfect chatbot application.