Whether you are an entrepreneur aspiring to start an E-Commerce business or an employee presently working in an E-Commerce sector, AI packs countless surprises in the box for you. It’s AI that defines your business’s existence in the fast pacing and competitive marketplace. Without AI, it’ll be like a needle in a haystack.
Digital Marketing itself isn’t enough for your business. Of course, it’s essential for brand awareness, but when it comes to retaining the brand name, it means retaining customers by streamlining the buyer’s journey.
To sustain the saturated market and establish a fruitful customer relationship, AI brings automation for your E-Commerce business. Automation provides a unique feature of multi-tasking by cutting down major time-consuming activities. It facilitates sufficient time for better customer service.
You will find e-commerce users at every corner of the world, but if you are to spend your career in the same, then here’s what you must know.
What exactly is E-Commerce Automation?
E-Commerce automation is just one of the areas where automation has spread its roots. Automation technology is a versatile and convenient technology that uses collective tools to identify and automate repetitive and mundane tasks with dynamic strategies.
It plays a vital role from the start to the end of a customer’s buying journey. From a cold lead to making them loyal customers, automation does it all.
What’s all in the Box?
1. Dynamic E-mail Content Strategy.
Digital Marketing campaigns will surely bring a significant number of visitors per day to your website, but converting a visitor to a hot lead can be a mundane task.
(Image source: Agito Marketing)
After a visitor visits the website, a dynamic form filling strategy is enabled. It facilitates them to fill in the details with an e-mail id.
Imagine you are in a store looking to buy a shirt, but the salesperson shows you with best denim jeans collection, you may have liked it, but that’s not on your tick-list. The salesperson continues showing you items other than shirts; won’t that trigger you to leave that store?
Similarly, bombarding customers with irrelevant e-mails and notifications can trigger a customer to unsubscribe from your e-mail list. Hence providing relevant content is crucial. To accomplish this, you can sync CRM with the e-mail list.
Here, automation studies the customer’s behavior, preference, interest, age, location, gender, etc., and prepares a demographic and behavioral report. A personalized e-mail is sent to the customer based on the report.
For Instance: If a customer has wish-listed an item, selected an out-of-stock product, or added a product to the cart but did not proceed with payment yet, an automated personalized e-mail is sent to the customer reminding them about the product status in their cart.
The ‘A/B’ testing feature allows marketers to use two different strategies to trigger a lead to take a Call-To-Action (CTA).
1. Customer Retention.
Artificial Intelligence with E-commerce has a lot more to offer than just selling. Only selling won’t benefit your business, but loyal customers influence the Return-on-Investment (ROI).
By integrating automation, you can establish a long-term fruitful relationship with a one-time customer, thereby converting them into a loyal one. So, how can this be achieved?
· Up-selling: This encourages your one-time customer to shop for a better version of the product/service. It is comparatively expensive than the primary purchase made.
· Cross-selling: Cross-selling encourages an existing customer to purchase an additional or complementary product.
· Cycle-based Selling: This type of selling can trigger an existing customer to purchase seasonal products.
“All customer service representatives are busy right now. Please drop a message, and we’ll call back shortly.” Ever heard this? Here, chatbot comes into the picture.
It offers 24*7 availability, instant response, and detailed answer to your query. Chatbots thus assist in better customer service, increased interaction with visitors.
3. Automated Inventory Management
With automation in inventory, it allows real-time tracking and managing stocks. It prevents under-stocking and over-stocking, thus reducing non-fulfillment and warehouse space wastage. An automated notification about stock status is sent to the supplier at a predetermined level if it is not as per the record (predictive analysis). For example, it predicts the order date of stock consumed 90% and signals for ordering the stock.
4. Customer Order Management.
One of the sole reasons for losing a potential customer is a delay in the order delivery. From order placement to the feedback stage, automation helps in serving the customer better. Accurate shipping labels avoid human error at the time of dispatch.
Tracking the buyer journey becomes simple with the analytical tools AI offers. By integrating it allows the marketers to target and re-target the audience.
It provides the real-time data of the customer. It ultimately tracks the sales and marketing funnel and analyzes ROI. It helps to measure-
AI uses the automation tool to ensure smooth operations flow into the system. Every step in the buyer journey is automated and results in an enhanced customer experience. Businesses are designing their online services to imitate the in-store experience. Additionally, AI reduces the susceptibility towards fraud by learning false attempt patterns.
The "ifs" and "buts" were the traditional approach to predicting business decisions. Today, AI’s prediction is far more reliable and has a great probability of success.
E-commerce is just one sector where AI has spread its roots. The future brings advanced tools to integrate to enhance the experience at both individual and business levels.