Are You Using the Correct Data to Power Your Digital Transformation?

Dec 28, 2021
4 min read

Data isn't a new term to us, but its ability to produce commercial value in today's world is unprecedented. The commercial models of digital platforms like Facebook, Amazon, and Google demonstrate this strength. However, this unprecedented potential of data remains untapped for the great majority of legacy enterprises operating with value-chain-driven business models. Their traditional method of collecting and utilizing data is one of the significant factors holding them back.

Digital transformation is integrating digital technology into all elements of a company. This is because it has a significant impact on how a company runs. The advantages of digital transformation can be found in various industries: It enables firms to upgrade legacy processes, streamline operations, improve security, and boost profitability.

90% of businesses operate in the cloud. Many firms are replicating old services in a digital version as they shift data to the cloud. Regarding actual digital transformation, there is far more to it. With the right technology in place, these services and data can be funneled into actionable insights, enhancing nearly every part of a company's operations.

Let us understand the benefits of Digital transformation:

1. Accurate Customer Insights:

Customer insights can be unlocked with data. First, you may develop a customer-centric business strategy by knowing your consumers and their demands. Then, by integrating structured data (personal customer information) with unstructured data, these insights can help businesses flourish (social media analytics).

Data enables strategies to deliver more relevant, tailored, and adaptable information.

2. A Better User Experience:

Consider how your digital transformation can assist your employees in becoming more effective while also providing smoother, more intuitive experiences for your customers. Email communications to user portals, digital products, and how frequently you contact new leads fall under this category.

Customers have high expectations regarding digital interactions. Consumers are accustomed to a plethora of options, reasonable costs, and quick delivery. So the next battleground for brands is customer experience (CX).

Demonstrating that you cherish your consumers' privacy is one approach to set your brand apart. Customers should be given control over how their data is collected and utilized and the freedom to make data-related decisions to gain their trust.

3. Improved Data Collection:

The ultimate value of customer data reports is interpreting the data to drive the firm forward. In the digital age, data may be gathered and integrated in a way that provides a better level of business insight.

Various organizational and functional units are established to transform raw data into helpful information across various touchpoints. Thus, it provides a single view of the customer journey; operations; production; finance; and business prospects.

As an element of your digital transformation, think about how you can give your consumers more control over their data and how you can utilize data privacy as a commercial differentiator. Consumers are becoming increasingly aware of how their data is collected and utilized and are concerned about it. By enforcing rigorous privacy regulations and giving customers the option to opt-out or change their views at any moment, you can earn the trust of your customers.

Using The Correct Data For Digital Transformation

Most organizations use serialized data generated by different events and draw reports basis on the stats. On the other hand, few organizations use interactive data like Facebook, Google, etc. Now let us see which data is suitable for digital transformation.

1. Business Insights:

Episodic data stats are minimal and restricted. They only provide what brands are doing for brand presence in different geographical areas and segments. This is not the case with interactive data. Interactive provides us insights into how well the user enjoys the product the brand is endorsing. So, for example, if we have to get insights into the new launch of Cadbury chocolate, with serialized data, you will only know how many sales have happened across the globe, but with interactive data, you will also know-how is the user experience on a real-time basis which is very important for your business to grow and have a way forward.

Individual user profiles can be fine-tuned with ongoing streams of interactive data. Cloud technology enables businesses to manage massive profiles archives and continuous real-time data sourcing from each sensing equipment. In addition, AI, machine learning, and data analytics help each profile's insight-building process even further.

As a result, businesses can use new insights from interactive data to provide more customized product features and new experiences for customers and develop new value-generating opportunities.

2. Widespread Sharing:

Organizations face issues sharing it with the public with serialized data as it is used only for competitive purposes.

On the other hand, real-time interactive data can be disseminated extensively, including third-party entities. Therefore, sharing it increases its worth. Furthermore, real-time interactive data sharing is also conceivable because of the current boom of connected IoT devices. There are estimated to be around 30 billion linked objects in the future, opening up significant opportunities to harness interactive data for enhanced consumer experiences and corporate scope development.

For example, home insurance firms might expand their business beyond covering losses and preventing them. Risk estimate capabilities or lucrative policies don't bind future revenues. Instead, they develop new data-driven services that help reduce losses and provide prompt repairs.

Conclusion

Digitalization is the weapon in 2022. Your productivity and workflow can be improved by using the right IT technologies that work together. As a result, it improves productivity by automating and integrating data from across the organization.

These tools make it easier to collaborate, but they also assist the entire organization in the future digitally. Companies are having a hard time adjusting to the new digital culture. You can realize the benefits of a digital transformation only if your employees have the proper training and education.

There is nothing like a digital transformation department or functional unit. It affects every aspect of a company and results in process innovation and efficiency across departments. Every department uses sensitive data, from sales and marketing to finance. So it's critical to optimize and safeguard data everywhere it travels and provides teams with simple tools to get the job done.