Basic Attention Token (BAT) has lately been enjoying a lot of traction, but also some bashing recently. BAT has always been considered a revolutionary project, and it has been proving it right. It is solving one of the looming problems of the internet, Digital Advertising.
Digital Advertising, as it stands, is broken. YouTube, which is sought after by many content creators, isn't as kind as you think to these creators. It uses their hard work for its rise and also takes in a lot of the Ad revenue. It is pretty stingy when it comes to paying its creators. Luis Fonsi's Despacito being the highest viewed Youtube Video, only earned $3.2 million as of 2017. This is downright ridiculous considering the number of views the video has. Brave is trying to save these creators from such greedy platforms by adopting a decentralized Ad exchange platform where the creators have a much better ROI.
Let us ask you a question. Do you enjoy ads? We don't think you do, but some might if the content is relevant, but it does get annoying when you hit YouTube to watch a video, and it throws an Ad at your face even before the video starts. It gets even more annoying when it keeps interrupting your watching experience. Most of us are likely to skip an ad when given a chance rather than sit through it.
Why do you even sit through Ads, though? We have no option since we get to view the content for free, and we agree it is a revenue stream for both the creators and the platforms. It would be better if you could access content for free and get paid for viewing uninterrupted privacy-respecting Ads, right?
That's what BAT does with the Brave browser. BAT connects the user, content creators, and advertisers. It pays users in BAT to view Ads, and users can donate to the content creators with BAT, and the Ads are displayed so that no information is collected and stored on a server. It just records the time spent on websites. This revenue model is a win-win for all three parties involved. It already has many content creators on its platform since they want to be treated fairly and for their content to be more valuable. It already amassed more than 400,000 creators from YouTube.
The Brave browser completely removes Ads wherever it may occur. It only shows you the ads that pay you if you were opt-in for it. BAT is going places, and it can now be redeemed at Amazon, Uber, etc., for rewards. The announcement of the partnership with the TAP network has made BAT even more versatile since it can now convert BAT into gift cards for hundreds of top brands.
The BAT token is more of a utility token than a sound investment since users are not entitled to the company's profits, but this not why BAT was created. Its major purpose is to replace the existing broken digital advertisement model, which is beneficial to users, publishers, and advertisers alike. Even though it is slowly getting there, it will take time to replace the current system entirely as it is already well established. People have to be more aware of the advertising problem going on to support BAT. This has been changing lately. We will soon live in an era with complete honesty and transparency in the digital advertising world (we forgot to mention that the annoying pop ads will no longer exist).
The number of people using ad-blockers has gone up, and it keeps rising every single day. This is entirely because of how insensibly these Ads are placed. People are ready to support their favorite content creators, but little do they know that they aren't getting good returns from their hard work. The brave browser aims to remove all the ads while allowing users to support their favorite content creators directly. Some websites and creators heavily rely on advertisements for revenue, and ad-blockers are the worst enemy. Some have resorted to begging users to turn off their ad-blockers to get the ad revenue they need. While this may be beneficial to the creator, it is not comfortable for the user.
This system avoids the collection of user data and invasion of privacy. We all know what Facebook did with our data. It sold it to Cambridge Analytica and what the company did was influence the people on political decisions like the US elections, etc. We must not forget this, and BAT is trying to tackle all these problems with its privacy-focused Brave browser, which stands true to its claims.
Despite such hiccups, BAT hasn't slowed down and is at the top of the mountain when it comes to privacy-based browsers. BAT's advertising model is truly revolutionary, and it will eventually overthrow the existing models. We would not give any advice on over-investing in BAT but keep in mind that it is a utility token, and its major use-case lies in the advertisement model. Brave browser has already been gaining more users every day, and people love the advertisement model. BAT has already proved its worth, and its triumph is not too far away.