Ambika Bhandari

Premium reporting on technology, startups, VC funding, and software from Techfastly tagged with AI. Read about themes, trends and strategies for AI.

Artificial Intelligence

Is Artificial Intelligence a Threat to Journalists and Writers?

Artificial Intelligence (AI) has gone through several developments over the years. Various industries around the world are taking the help of AI to get things done faster and better! News Industry is one such industry that has taken baby steps towards using Artificial Intelligence in their newsroom. For example, <a href="https://blogs.thomsonreuters.com/answerson/making-reuters-news-tracer/">the News Tracer at Reuters can scan through Twitter to find out breaking news</a>. Similarly, many researchers are developing algorithms that can discriminate between true and false information. <h3 id="the-fake-news-or-false-information-issue">The ?Fake News? or False Information Issue</h3>The term 'Fake News' is popular in the Internet world. However, the correct word to describe unauthentic news is "False information"! Fake news is associated with political agendas. But anyway, both of these are a threat to the netizens. False news getting viral can have an impact on society. It creates a wrong notion. Once spread, it is impossible to contain. Although, with time, people are developing skills to detect false information. But most of the netizens aren't tech-savvy. So, they become the victim of fake news. The best way to reduce such viral news is to filter them out before they spread. This is where AI comes in handy. AI algorithms use spam filtering technology for filtering fake news. The researchers are developing a mechanism that can differentiate between human and machine-generated content. <h3 id="grover-the-fake-news-detector">Grover: The Fake News Detector</h3><a href="https://thenewstack.io/grover-ai-detects-machine-generated-neural-fake-news-by-also-generating-it/">At present, the most reliable AI algorithm to fight against fake news generators is Grover</a>. Its goal is to detect any "neural fake news" that is doing rounds on the internet. The Grover can not only detect but also generate fake news. The generator mechanism follows the same habits and traits as other fake news generators. Therefore, it identifies any AI fake news. However, the main concern is that the fake news generators replicate the exact style of human writing. With time, they are only getting better at generating humane copies. Therefore, even for an AI like Grover, it is difficult to discriminate between machine-generated and human drafted articles. <h3 id="the-mechanism-behind-fake-news-detection">The Mechanism Behind Fake News Detection</h3>AI uses a similar technique that we employ to discriminate and judge false information. The algorithm compares two similar write-ups. It goes through the facts and matches it with a reliable source. The reliable source is the one that contains the facts and information. So, Al uses virtual data libraries to learn all about human writing styles. RealNews, Kaggle, and George McIntire are some of the datasets used for the <a href="https://arxiv.org/ftp/arxiv/papers/1810/1810.07829.pdf">Grover algorithm</a>. We also look at the headline, description, and feature image to identify whether a link is clickbait. The AI algorithm uses the same process to identify fake news. However, the new algorithm, <a href="https://qiskit.org/textbook/ch-algorithms/grover.html">Grover, can detect only 92% of false information</a>. The Grover algorithm can search any unique content, in this case, 'non-human' content. There are many websites like <a href="https://notrealnews.net/">NotRealNews.net</a> that use Artificial Intelligence to generate fake news stories. These fake news stories resemble the original stories. To detect fake news and false information Artificial Intelligence algorithm learns how to write them first. However,<a href="https://techcrunch.com/2019/02/17/openai-text-generator-dangerous/"> OpenAI has announced that its AI writer is too dangerous to publish articles publicly</a>. The 'Grover' creators, on the other hand, feel that it is safe for the AI to learn to write fake news first. In <a href="https://techcrunch.com/2019/06/10/to-detect-fake-news-this-ai-first-learned-to-write-it/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAFCsJ2fFyiXU-thFwFgwelbhICfc-Hz0dXAakiPAwH97Fl6hI24-SpLVl9UviIQuoEYiPE8-R6LrHT-e9NwbEu">an article on Techcrunch.com</a>, <a href="https://rowanzellers.com/grover/">Rowan Zellers, the Grover team lead</a>, said, "These models are not capable, we think right now, of inflicting serious harm. Maybe in a few years, they will be, but not yet. I don't think it's too dangerous to release ? really, we need to release it, specifically to researchers who are studying this problem, so we can build better defenses. We need all these communities, security, machine learning, natural language processing, to talk to each other ? we can't just hide the model, or delete it and pretend it never happened."Grover and the other Artificial Intelligence algorithms are becoming efficient by generating more fake news articles and then identifying them. If the generated articles are not believable, they keep developing content that can replicate the human writing styles. In this way, they learn how to detect fake news. <h3 id="deepfakes-and-artificial-intelligence">Deepfakes and Artificial Intelligence</h3>Another issue we are facing is the "Deepfakes"! <a href="https://www.scientificamerican.com/article/detecting-deepfakes1/">Deepfakes are fake photos and videos created by AI. The AI uses several pictures of a real object and superimposes them to create a similar fake image</a>. In this way, it also generates images of fake people. However, when a person watches such videos or pictures, he or she easily believes them. <a href="https://www.theguardian.com/technology/ng-interactive/2019/jun/22/the-rise-of-the-deepfake-and-the-threat-to-democracy">The Deepfakes are being used for Propaganda these days</a>. Doctored images and videos are often employed to create unrest. They are even used to tarnish the reputation of celebrities. It is not easy to fight against deepfake content. However, researchers are trying to develop algorithms that can identify fake videos and pictures. <h3 id="how-can-you-help-to-fight-against-fake-news">How Can You Help to Fight Against Fake News?</h3>Fake news doesn't get viral on its own. While we surf the internet, we share a lot of these fake news stories knowingly or unknowingly. <a href="https://www.statista.com/statistics/657111/fake-news-sharing-online/">According to a survey</a>, 10% of the participants shared fake news knowingly. 49% of them shared content that they later learned that the news was fake. So, the only solution for us is to learn to identify fake news. If we do not understand whether a particular news is true or false, we should avoid sharing it! It may take time to judge whether the content is authentic or not, but it's worth the time. So, the next time you find an interesting article, check a few more similar news stories. This would help identify fake news.<h3 id="are-there-other-artificial-intelligence-tools-to-fight-fake-news">Are There Other Artificial Intelligence Tools to Fight Fake News?</h3>The Grover algorithm isn?t the only AI tool working against fake news. There are other tools as well. Some of them are <a href="http://hipporeads.com/tool-called-hoaxy-fact-checks-fake-news/">Hoaxy</a>, <a href="https://www.snopes.com/">Snopes</a>, and more. Hoaxy is a tool that identifies fake news websites. On the other hand, Snopes is a website that detects fake news stories on the internet. However, these are not as efficient as Grover. Dealing with Fake News is constant trouble for the world. With Artificial Intelligence and Big Data, we are getting stronger in our combat against the fake news generators on the world wide web. However, we are only at the surface. Artificial Intelligence tools can not only identify fake news but also replace them with the correct facts. <a href="https://www.hindawi.com/journals/complexity/2020/8885861/">The researchers are working on algorithms that can reduce the fake news menace</a>. We will have to wait and see how things unfold in the future.

Can Artificial Intelligence Detect Fake News?

How Does OpenAI's GPT 3 Work?

If you own a smart device, you must know about Google Maps. It is our 'Go to' app for searching destinations and directions.According to <a href="https://blog.google/products/maps/google-maps-101-how-ai-helps-predict-traffic-and-determine-routes/">Google's blog</a>, people drive over 1 billion kilometers in over 220 countries every day. And they do it with Google Maps.Google Maps are known for its accurate traffic predictions and expected time of arrival (ETA). Ever thought, how is that happening? Well, it is the magic of DeepMind's AI tool.It uses machine learning tools to study how much time it takes for a person to arrive at a destination. Then it stores the data to show it to a different person wishing to visit the same place.Along with that, it uses an algorithm to predict the ETA and live traffic on a particular route. With DeepMind?s AI model, Google Maps made sure we get only the accurate data!<h3 id="what-is-deepmind-ai-lab">What is DeepMind AI Lab?</h3>DeepMind is an Alphabet research AI lab. Its research team tests and studies various AI programs. If you check their<a href="https://deepmind.com/blog"> blog</a>, you will find works on AI games, health, and more.It makes one wonder how many things can Artificial Intelligence do!The team of engineers, scientists, AI experts, and more believe that Artificial Intelligence could be humanity's most useful invention. So, they study various things that can make people's life easier.Last year, Google got DeepMind onboard on Google Map project. The main goal was to make Google Map prediction top-notch and provide better service to users.<h3 id="how-does-google-map-predict-live-traffic">How does Google Map Predict Live Traffic?</h3>For traffic prediction, the AI collects data from various sources and feeds them to the algorithm. It thus stores the data and learns how to use it to predict the traffic flows.It collects several data from our phones such as live location, past traffic memory, construction sites location, road size and more.Additionally, it uses public information to find the location of road damage, size, and direction, road quality, and more.For example, the AI algorithm predicts the chances of traffic jams if there is an accident. It receives data of any damaged road from the local Government. Then uses it to predict the traffic around it.It collects all these data from various sources and feeds them into DeepMind's neural networks. The AI studies and predicts the traffic. However, during the COVID-19 lockdown, there was a change in the traffic pattern.The scientists added new data into the neural networks to predict traffic during lockdown periods.Google Maps product manager <a href="https://blog.google/products/maps/google-maps-101-how-ai-helps-predict-traffic-and-determine-routes/">Johann Lau said</a>, ?We saw up to a 50 percent decrease in worldwide traffic when lockdowns started in early 2020. To account for this sudden change, we've recently updated our models to become more agile ? automatically prioritizing historical traffic patterns from the last two to four weeks and deprioritizing patterns from any time before that.?The AI algorithm divides the maps into several segments. They are called "Supersegments".There is no distinct size of these supersegments. However, they change with the traffic. One segment collects about terabytes of data.So, you may assume the size!The supersegment is a group of adjacent streets that have the same traffic volume. Each group has its neural network which does traffic prediction.It uses a specific kind of neural network called ?Graph Neural Network?. Google considers this as the most suitable AI algorithm for traffic prediction.<h3 id="how-deepmind-s-ai-help-in-eta-prediction">How DeepMind?s AI Help in ETA Prediction?</h3>Before partnering with DeepMind, Google already had a 97% accuracy rate of the expected arrival time for a destination.For ETA predictions, DeepMind uses the Graph Neural Networks. The <a href="https://deepmind.com/blog/article/traffic-prediction-with-advanced-graph-neural-networks">accuracy rate of the expected arrival time was up by 50% </a> in major cities around the world.Using the traffic data from various segments (as mentioned above), it collects current traffic information. It won't be able to show future traffic like condition of traffic after 20-50 minutes.For showing future traffic conditions, it uses historical data from various sources. The AI algorithm combines the current traffic and the historical data to predict ETA to a destination.<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/71b2d763c59b825a5498db5441d3d0b4.jpg" class="kg-image" alt loading="lazy" width="684" height="403" srcset="https://techfastly.com/content/images/size/w600/2021/04/fsdfdsf.jpg 600w, https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/71b2d763c59b825a5498db5441d3d0b4.jpg 684w"><figcaption>Image via <a href="https://deepmind.com/blog/article/traffic-prediction-with-advanced-graph-neural-networks">DeepMind Blog</a></figcaption></figure>For example, the algorithm has data of the rush hour of a route in Sydney for a random Monday. But it turns out that a Monday is a holiday but it will show it is a rush hour for future predictions. So, it will also show that the ETA is much longer than the reality.However, the current traffic and the ETA will be accurate on-road, thanks to the Graph Neural Network. Moreover, data on road quality, accidents, and more are added to the model to raise the accuracy rates for ETA and traffic prediction.<h3 id="how-does-it-work-for-you">How Does It Work For You?</h3>Let's say you are heading towards the airport. When you leave your house, the traffic shown in Google Maps is normal and free-flowing. There is no indication of any disruption or bad roads.However, as you are on the move, Google Maps will start predicting live traffic details. It will tell you the exact condition of traffic as you move through the routes.So, 5 minutes into the drive, it predicts that you may get stuck in a traffic jam. It also tells how much time it might take to get out of it. Therefore, it starts suggesting routes that can help you reach the airport on time.Thus it will help you avoid the traffic and also reach on time.<h3 id="ready-to-try-out-the-new-features">Ready To Try Out The New Features?</h3>Google Maps partnering with DeepMind's AI lab has brought a revolutionary change in the application. It made the predictions 50% more accurate. Now anyone can learn about traffic jams and ETA without relying on Radio FM or assumption.The Graph Neural Network delivers accurate data for the user. Moreover, it will also suggest roadways that can lessen the travel duration. So, don't forget to use Google Maps the next time you are on the road.

Premium reporting on technology, startups, VC funding, and software from Techfastly tagged with algorithm techniques. Read more about algorithm techniques.

Algorithm Techniques

DeepMind?s AI: How it Predicts Google Map?s ETA?

According to <a href="https://www.statista.com/statistics/1132956/share-removed-youtube-videos-worldwide-by-reason/">Statista</a>, YouTube removed 41 percent of content that jeopardizes child safety in the fourth quarter of 2020. Do you think a human can take on such a humungous task?No, right?That?s why this is done by Artificial Intelligence. Google uses machine learning systems to detect explicit content in all its platforms including YouTube. Scams, misleading information, <a href="https://cloud.google.com/video-intelligence/docs/analyze-safesearch">adult content</a>, violent content, and more are deleted after scanning.These contents take over a massive space on the web and result in social problems. Often people make hate speech on social media first. Uploading a video on YouTube is also a way people use to make explicit content.Recently, the threats of storming on U.S Capital were first made <a href="https://www.nbcnews.com/tech/internet/extremists-made-little-secret-ambitions-occupy-capital-weeks-attack-n1253499">online</a>.So, if Artificial Intelligence can detect such threats in time, it can keep the human community safe from any riot. However, it is not as easy as it seems. AI faces several challenges in detecting such contents.<h3 id="how-youtube-uses-artificial-intelligence-to-remove-objectional-content">How Youtube Uses Artificial Intelligence to Remove Objectional Content?</h3>There are more than 2 billion active monthly users on YouTube. Every minute, users upload <a href="https://merchdope.com/youtube-stats/">300 hours of videos</a> on the platform. This means a lot of objectional content too.YouTube has to use man force to remove such content. However, with the arrival of Artificial Intelligence, things changed. Although, there is a human specialist along with the machine at all times to inspect the work.The platform uses video classifiers to filter content on YouTube. Any video on this platform is only a stack of images but these images together convey a message. So, classifying the images in a video is not the best.However, this is how video classifier works. Here are a few steps of classifying videos using a classifier:1. The video file is set on a loop to detect all the frames.2. Each frame passes through CNN or convolutional neural networks (feature extractors)3. They are classified independently.4. The Frames are classified and labeled.For example, there is a boat in a frame, but the video is about swimming. Therefore, such videos require more than one label to identify the correct content in them. However, video-classifiers can also provide an idea about the whole content in the video.This is exactly how YouTube identifies explicit videos in its database. As soon as a video is uploaded on its system, it is stored in the data set. The video classifiers then work to find out what is the content type.If it matches with something that is labeled objectional, then the video is removed. However, this also causes errors. The classifiers can even remove news content with violent images.So, the artificial intelligence community has called the YouTube video classifiers ?<a href="https://www.digitalinformationworld.com/2019/05/google-trashy-video-algorithm-cleans-up-youtube-homepage.html">trashy</a>?.<h3 id="why-ai-specialists-disapprove-of-the-youtube-video-classifiers">Why AI Specialists Disapprove of the YouTube Video Classifiers?</h3>In 2018, YouTube removed 77% of videos from April to June even before they received a single view. However, some YouTubers are actively trying to fool the algorithm, which is not that difficult.For example, instead of using a racist term like 'African American' people started using 'Basketball Americans' to further genocide conspiracies and more. Many even resorted to using spelling errors to avoid algorithms detecting their content.The video classifier only scans the YouTube homepage and checks feedback from users to remove any explicit video. Even videos with misleading thumbnails or cuss words on them are removed.<h3 id="are-video-classifiers-helping-youtube">Are Video Classifiers Helping YouTube?</h3>The AI video classifiers are not full proof. However, before it came into the scene, YouTube could only<a href="https://www.forbes.com/sites/bernardmarr/2019/08/23/the-amazing-ways-youtube-uses-artificial-intelligence-and-machine-learning/?sh=583cc9b35852"> detect 8% of the content as violent or explicit</a>. From 8% it has went up to 83% which is a great feat.Moreover, Artificial Intelligence can flag the content <a href="https://www.weforum.org/agenda/2018/04/ai-is-now-youtube-s-biggest-weapon-against-the-spread-of-offensive-videos/">even before 10 views are completed</a>. Before 2017, YouTube could remove content only after it got 10 views.After the new mechanism rolled out, it also took down some of the news from Bellingcat and Middle East Eye. Those videos consisted of images from the Syrian war.However, <a href="https://www.middleeasteye.net/news/youtube-admits-wrong-call-over-deletion-syrian-war-crime-videos">YouTube later apologized</a> for deleting the war crime videos and other news about the civil war in Syria. Not only that, but a few news outlets found that their channels were suspended including Bellingcat.The incident occurred just after Google announced the use of AI on YouTube. The AI was unable to differentiate from news documents and videos and flagged them as "extremist". This led to the removal of this content."With the massive volume of videos on our site, sometimes we make the wrong call. When it?s brought to our attention that a video or channel has been removed mistakenly, we act quickly to reinstate it? Youtube told the news outlet.All the videos that got deleted were restored in the channel as before. However, it caused a lot of problems for the news outlets.<h3 id="why-removing-objectional-content-is-important">Why Removing Objectional Content is Important?</h3>There is constant pressure from Governments, brands, and the public to take down explicit videos from YouTube. It is because sometimes brand or Government ads show up on offensive videos. When such ads appear with such content, it creates a bad reputation for the brand.For example, after ads started appearing in videos supporting racism and terrorism, brands such as <a href="https://www.adweek.com/agencies/frustrated-with-ads-appearing-next-to-offensive-content-havas-pulls-u-k-spending-from-google-and-youtube/">Havas UK pulled their ad investments</a>.Sometimes, YouTube also recommends content that may be harmful to children. This led to a backlash from netizens. To counter this, YouTube came up with options that allows the creators to select whether a particular video is for children or not.However, this is not enough as the user may select the video for children option and upload the offensive content. The only way to fix this when any user reports it to YouTube. However, by the time someone identifies such content, it may have got a few views.Having objectional videos on the platform may cause aggression and riots. In the case of racist videos, things may turn worse. So, it's best to take down such videos.<h3 id="should-youtube-upgrade-its-ai-technologies">Should YouTube Upgrade its AI Technologies?</h3>From the various cases, it is evident that the video classifiers are not doing the trick. They act only on the home page. YouTube needs an algorithm that can deep search such contents, analyze them and remove them immediately.Although the AI which recommends videos are top-notch. They work according to the data collected from the user. Google collects every little data from the user. As Google owns YouTube, so it is easier to use those data to recommend.However, the recommendation of harmful content may cause more damage than good. So, YouTube must come up with AI that can remove such content.

How AI Filters Objectional Content on YouTube?

Not every company needs to use automation marketing software. Moreover, these come at a price. But if you want to get things done smoothly and efficiently, then at one point in time you'll need the help of these tools. 

7 Best Automation Marketing Tools in 2021

Do you know that the marketing automation tools market is estimated to grow up to USD <a href="https://www.researchandmarkets.com/reports/4591293/marketing-automation-software-market-growth?utm_source=dynamic&amp;utm_medium=GNOM&amp;utm_code=vcj8qk&amp;utm_campaign=1341649+-+The+Global+Marketing+Automation+Software+Industry%3a+Growth%2c+Trends+%26+Forecasts+(20">19.66 billion</a> in 2026? That?s huge, right?This market is ever-growing, with more and more tools launching every year. With so many tools, it can be challenging to find the perfect one for you. Most businesses go for the popular ones. But as a business owner, you should be careful about choosing the hyped products. Sometimes, automation marketing software is only about the hype. They don?t produce adequate results. Moreover, you should ensure that the software is suitable for your business. But before I share the seven best automation marketing software, let?s learn a few things about purchasing.<h3 id="what-you-should-consider-for-purchasing-automation-marketing-software">What you should consider for purchasing automation marketing software? </h3>The first thing you should analyze is the pricing. I have seen several business owners buying the software due to a good deal. But later they found that the software is not compatible with their team and CRM. Moreover, the pricing is not always at it seems. There are unexpected additional costs on the way. So, you need to be careful about checking the structure. Most of us just see the structure and think it?s a sweet deal. However, this is where we make the mistake. You should talk to the customer care service if necessary. In such cases, they will hand you the exact pricing of the software.To make things easier for you, I have come up with this comprehensive checklist you should see for your research. It will help you make a worthy deal. <ul><li>Pricing: When you buy automation marketing software, estimate the cost for 3-5 years. It will help you know whether it's suitable for you in the long run. I suggest you have a call or chat with customer care to get more details about the pricing. Be careful about the additional costs that come with the software. </li><li>Usability: Most automation marketing software is quite complex. They have tons of tools and instruction. These can overwhelm your teammates. If they are unable to learn it, you may have to even invest in the training. So, always check the usability. Try some demos before you buy the product. </li><li>Compatibility with existing software: A few of my friends found out that the software isn't compatible with their existing software after making the purchase. That's not something you want. </li></ul>Most people buy automation marketing software neglecting this important factor. Several tools only allow integration with a couple of third-party CRMs. So you need to ask customer care if the software is compatible with your CRM or not. <h3 id="hubspot"><a href="https://www.hubspot.com/products/marketing">HubSpot</a> </h3>Pricing: $45-$3200+ per month (according to features) HubSpot?s <a href="https://www.hubspot.com/products/marketing">Marketing Software</a> is one of my favorite automation marketing software. It?s great for inbound marketing which includes search and content marketing. They also have a cool feature for sales and service. So, if you want your sales team and marketing team to work together, this software is the best. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh6.googleusercontent.com/NKqpPuF6EqNRR-pzndVST3ZC5uYnSxr4Rz5gwWYBFUKpFgziDC-WB0vE-MSoJw00kjG1hF7G5ltXKyOsidj5XirG0NbSBWmGo2ku5M0oQMOndK4-chrT7-4y9-88MXjERMv18Yo" class="kg-image" alt="ccc" loading="lazy"><figcaption>Image via <a href="https://www.hubspot.com/products/marketing">HubSpot</a></figcaption></figure><h3 id="adobe-marketo-engage"><a href="https://www.marketo.com/">Adobe Marketo Engage</a> </h3>Pricing: Contact customer care <a href="https://www.marketo.com/">Marketo Engage</a> offers several features from content personalization to automation. If you want automation marketing software for content marketing, analytics, engagement, and sales, you should go for this. As now it is acquired by Adobe, you can expect super performance. It can handle multiple things including digital advertising to account marketing. So, if you have a bigger company, you might want to buy this product. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh5.googleusercontent.com/LJUGngov8SbUADsq34QKgP-ClucP3v0wogcwFGxaobQase8KIznGIQgYFEGQBg_eaM2jbFUxdWIrtsgU-13gV0d_PYs_ezc-aM4mCTDVA6o6cbIAJTq0TA005OxXQfCHsUmeYA4" class="kg-image" alt="aaaa" loading="lazy"><figcaption>Image via <a href="https://www.marketo.com/">Adobe Marketo Engage</a></figcaption></figure><h3 id="oracle-marketing"><a href="https://www.oracle.com/cx/marketing/">Oracle Marketing</a> </h3>Pricing: Contact Oracle <a href="https://www.oracle.com/cx/marketing/">Oracle Marketing</a> is best for multi and cross-channel marketing programs. It gets all your marketing efforts in one screen. It will help you keep a tab on your digital marketing investment and create great campaigns. At the same time, this automation marketing software generates real-time data about the performance. So, if you want to tweak your campaigns midway, you can do that using real-time data. Oracle Marketing is suitable for both B2B and B2C marketers and companies. So, if your company belongs to these sectors, definitely go for this. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh6.googleusercontent.com/Iizhpdu2vrCAczYgfXk_0nre_jdV6Lu2OAFZCcrE69g5kLmt2pod-lYZJQwStSkAe3DgWfhInQHiVoPEQPKiRzY-9NcO5Y9TQpYGHWtQ-c3O7kb9CMCJAQ2jquKHgVia3qXp4go" class="kg-image" alt="ssaa" loading="lazy"><figcaption>Image via <a href="https://www.oracle.com/cx/marketing/">Oracle Marketing</a></figcaption></figure><h3 id="salesforce-pardot"><a href="https://www.pardot.com/">Salesforce Pardot</a> </h3>Pricing: $1250-$4000 per month (depends on the depth of analytics and automation) The <a href="https://www.pardot.com/">Salesforce Pardot</a> is an automation marketing software tailored for B2B marketers. It comes with comprehensive analytics tools and other features. If you want your sales and marketing team to work together, this tool will help you. Pardot claims to be the number one marketing automation CRM in the world. It comes with a holistic sales tool that helps in better sales management. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh3.googleusercontent.com/W12A3k6dLeVAbDlPoS679va01gYPr8E4mHPbvBcNfnzBQLKQTZc05r7_yWUzde8qQikKF8_19LBfGB5ydxWHNZ1ZIhz7xBdCwLg8PBwN5ZL4XRfIlTwZn0ElXMrzKU5e9CKINCo" class="kg-image" alt="aaadff" loading="lazy"><figcaption>Image via <a href="https://www.pardot.com/">Salesforce Pardot</a></figcaption></figure><h3 id="hootsuite"><a href="https://www.hootsuite.com/">Hootsuite</a> </h3>Pricing: $29-$599+ per month (based on profiles and more) <a href="https://www.hootsuite.com/">Hootsuite</a> is among the top social media automation tools. Almost all businesses use this to regulate their social media accounts. It comes with several features such as schedule content, conversation monitor, and more. It consists of all the things you need to create an excellent social media presence for your brand. It provides three special tools which are insights, streams, and brand protection. All these together help in analyzing trends, monitoring data, and manage security on all social channels. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh3.googleusercontent.com/E5AKjudIjRqXmwbbzSf97ZjCKocsIHyTdcP06JWQBwG0YwQNSTRUh_8OELg_F0tNOyUe4xloeN7wR0o4EQ89Kris1nAD1a65p9Fc008Cw1hQuZmDpYq_ePOu_ZF5OaB0kBER0U0" class="kg-image" alt="qv3r" loading="lazy"><figcaption>Image via <a href="https://www.hootsuite.com/">Hootsuite</a></figcaption></figure><h3 id="leadfeeder"><a href="https://www.leadfeeder.com/">Leadfeeder</a> </h3>Pricing: Free to $63 per month (based on features and number of leads) <a href="https://www.leadfeeder.com/">Leadfeeder </a>helps you retain those leads who visit your website. This automation marketing software falls under the customer journey automation. It tracks the potential leads visiting your website and shows you all the names. It is great for the B2B enterprises who are always in search of potential leads. This software can show the names as soon as someone sends you an email. You can then get your marketing team to nurture that lead. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh6.googleusercontent.com/lma5ahiThULFVptYsC776D39TzqtYgVcqZ2vvI9je262BlKPrfrzEt_0U9YCJjikjUpoDksfnkwtHXV5CgqoyMz-qCCB70ATc_CrD6wzNF31GoopIaSdQmoBe6Tng8j3Fxg2tZc" class="kg-image" alt="qv er" loading="lazy"><figcaption>Image via Leadfeeder</figcaption></figure><h3 id="mailchimp"><a href="https://mailchimp.com/">Mailchimp</a> </h3>Pricing: $0-$299 per month (based on contacts and features) If you are searching for trustable email marketing automation software, then <a href="https://mailchimp.com/">Mailchimp</a> is your answer. It's among the most popular automation solution for email marketing. The software helps you reach the right people, create engaging content, automate your marketing, and take actions from insights. Moreover, it was recently named one of the top global software companies in 2021. If you are a newbie in the email marketing sector, I would suggest you start with Mailchimp. They offer tons of custom templates, helps you with behavioral targeting, and more. <figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh6.googleusercontent.com/wCbA6MgI_jxbVLDMB52KnIsiEejwO0wVBDUoRPDZ0nTilGoj-0JIbicxYU9PdxEQLs88VjrFz14uka5pE04GzWHG6huwbIUjdjvj7KYwCUGajvzEtbJIKOK4ZR3gg1rrEYLkOWI" class="kg-image" alt="wetet " loading="lazy"><figcaption>Image via <a href="https://mailchimp.com/">Mailchimp</a></figcaption></figure><h3 id="ready-to-get-started-with-your-automation-marketing-software">Ready to get started with your automation marketing software? </h3>Not every company needs to use an automation marketing software. Moreover, these come at a price. But if you want to get things done smoothly and efficiently, then at one point in time you'll need the help of these tools. However, if you are considering purchasing a tool, you must check whether these tools fit into your strategy. You must be careful about selecting the right one. You don't want to spend your money on software that doesn't work for your team. You have to see whether these tools are going to make you some profit. The profit need not be from the money aspect. It can be from the strategy aspect or your team's ease of work. So, identify why you need it and then book a demo to get started. Don?t forget to share this article if you found it useful.

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