While searching over the internet, you will find many online gaming platforms to stream games and advertise your business. Most of you would be familiar with platforms like Steam and Xbox, but have you ever tried Google Stadia?
Google Stadia is one of the latest projects of Google, and it is becoming popular among gamers. In this article, we are going to share every single detail of the Google Stadia.
What is Google Stadia?
Stadia is a cloud gaming service that is managed and operated by Google. It works by relying on inputs from the controller over the world-wide-web and then streams back the results to the device via cloud computing power. You can stream this Google service through chrome. Many gamers don't prefer Google Stadia because it is limited to the number of devices. At the start, it was available for just Google Pixel 2 series, Google Pixel 3, and Google Pixel 3a series, but later Google expanded the list of the device, making the cloud gaming service easily accessible.
You can now use Google Stadia on new models of Samsung, Oneplus, Huawei, and a few more brands. As this service is not available for older versions of Android, it has a limited number of users. Even a popular game, Destiny 2, has around 1 million regular players across multiple platforms like Xbox and PlayStation4, but on Google Stadia, this game is entertaining less than 15,000 players.
Why did Google get into gaming?
The gaming industry is one of the world's biggest industries, earning $160 billion in 2020. According to Fortune.com, many renowned cloud streaming companies have entered the game business, including Google. Google is the number one search engine company, and now they are trying to become popular in the gaming industry.
Google never left a single chance to jump into multiple technological fields. This time they have invested in the gaming market by presenting a platform just like Netflix to the world where you can play games online rather than watching T.V shows or movies.
Now, a question arises, why did Google get into gaming? Well, the answer is straightforward. By advertising on gaming platforms, a large number of audiences can be targeted easily. Google created its unique platform to boost the advertisements rather than paying hefty amounts to advertise on other online gaming platforms. If Google Stadia becomes a successful project, then Google can sell more ads.
Why are there a few numbers of games on Google Stadia?
Google Stadia is one of the best platforms for streaming games, but it has a minimal number of games. Right now, Google Stadia has 28 games in total, and only 4 of them lie in indie, but according to the latest reports, the most updated 120 games will be added to the Stadia this year. What about many other famous games like "Shovel Knight" and "Dead Cells"? Why are they not available on Google Stadia? Businessinsider.com revealed the answers to these questions.
According to Businessinsider.com, many developers and game developing companies revealed in an interview that Google didn't offer them a good cash deal. They also don't trust an unpredictable company to stay with gaming in the long term. So that's why these developers and game developing brands haven't published their projects on Stadia.
What kind of additional data would Google collect on users?
While signing up on Google, we have to input some specific details like email, name, phone number, country, and city. Of course, this data is acceptable to be shared with Google. Unfortunately, these are not only just the elements that Google collects from you. Google tracks everything despite the things you are watching, the sites you are browsing, and the online calls you are making. Google is not only the biggest search engine company, but it also well-known for its research center.
According to Onezero research, the following are some additional data that Google Stadia would collect from you:
· Your favorite game genres: By collecting the data of your gaming search history, Google Stadia can judge the games you like the most. By keeping your game interests in the record, Google will start showing ads of the games that will surely make you interested in them. Google advertisement is the major revenue-generating sector of Google.
· The games you purchase the most: Google also tracks the cash deposits you are making to buy a game. Though there are limited numbers of games present on the Google Stadia, by gathering data about what kind of games most users are purchasing from other platforms, Google will start listing them on their personal cloud gaming platform. This strategy will bring improvements in the number of players on Google Stadia as well as the game's sale rate.
· What kind of person are you? Do you know what type of person you are? Well, now Google will also get to know about your personality through Google Stadia. The type of games you play on Google Stadia and how you will attempt them will all be tracked by Google. By checking the way you are playing the game, Google can judge you psychologically.
How would advertisers benefit from Google Stadia?
Till now, Google was selling ads on its popular platform YouTube by which many businesses started growing. To advertise the game ads, Google has designed a separate platform where game developers will be granted an additional monetization option. The biggest advantage for the advertisers would be access to user's behavior and demographics. They can advertise their business on multiple locations of the platform.
Integration with YouTube:
Google has added a new YouTube integration on its gaming platform, Stadia. This integration is another way of bringing more people to Google's gaming platform. This integration features a play button that is included in the YouTube videos of the official channel of Stadia. After watching a trailer, if you want to play that specific game, you don't need to open the platform separately, just click that play button and start streaming the game. No doubt, it is the best strategy to increase the number of players on Google Stadia.
Will it help YouTube make more money?
Last year, gaming content was having 50 Billion+ watched hour time on YouTube. This means that there are millions of eyes from where Google ads pass. Gaming content has always played the role of a backbone for YouTube. There are many creative content creators that are entertaining the world with their talent.
Google Stadia also has an official YouTube channel, where the user can get complete tutorials of it. They are also planning to introduce gameplay tutorials on their channel. In simple words, the growth of YouTube also depends on Google Stadia. Once Google Stadia gets popular, people will start searching for the tutorials related to it, which results in more ads sale and more growth in YouTube revenue.
Google is the number one search engine company, and it is also trying to rank high in the gaming industry. They are doing this by creating Google Stadia, a new gaming platform. While it still has a relatively small audience, there is great promise for growth.