How is AI Transforming Social Media Marketing?

Aug 24, 2021
4 min read

Do you know that AI in social media will be worth over $2 billion by 2023?

That’s huge, right?

But the fact is even to this day several businesses do not understand the worth of automation and AI in social media marketing.

Most marketers and business owners are scared that AI will replace people. That's why they are skeptical about using the right tools. But the companies that are investing in AI are ramping up their social media marketing games.

Social media is all about time and content and, AI can help in that. One of the common ways AI helps is by choosing hashtags in your post. If you have been using LinkedIn for your marketing, you must have come across this.

Artificial Intelligence recommends these hashtags.

Similarly, if you invest in the right tools, the AI will help you discover useful hashtags which can propel your social media posts.

AI is helping in suggesting emojis, finding the trends, and a lot more. I'll tell you all about it in detail. So, read till the end.

How is AI Helping Social Media Marketers?

Social media has become complicated these days. A marketer has to handle a lot of social media platforms for a brand. And sometimes, things can get a little heated when you are managing so many platforms.

But AI is a lifesaver. Here are the reasons why?

Improves Content Writing

Texts are a big part of social media marketing. In the end, it's the engaging content that helps in reaching more people on social media. Obviously, you require a creative content writer or copywriter to design perfect content. But AI can tell you which words, hashtags, and emojis to use that can help in reaching more people.

Source: Sendible

Many social media websites also suggest hashtags for your content. You can find this on Instagram, LinkedIn, and even Facebook. These help you select the trending ones. To top it all off, you also may have to invest time in hashtag and emoji research.

There are tools such as Google Trends, which uses AI to find the trending hashtags. But you can rely on the social media AI recommends. They utilize the historical data of your posts to suggest suitable hashtags.

Always Available for Communication

Facebook, LinkedIn, Instagram, and more are some popular names in the social media sector. Almost every brand has an account in these. People are more likely to research products and goods even on social media to get an idea about their purchase.

So, it's always useful to have your communication line open for the people. But you never know when a person might ask a question. It can even be at the dead of the night.

Your marketer or sales team member may not be available to connect with the prospect as it's beyond working hours. In such a scenario, AI chatbots are a great help. Facebook, Instagram, LinkedIn, and more use such chatbot facilities so, you don't have to answer every message.

Using this AI tool, you can design and create generic messages for your prospects. So, they feel like they are talking to a person. Your sales team can carry on from where the conversation is left.

Source: Vox Media

So, if you haven't started using your Facebook chatbots, it's high time you should go ahead with it. But try to make the messages as friendly as possible. The target is to make the prospect feel that they are communicating with a person and not a bot!

As a social media marketer, you have to stay ahead by following the trends. Even before something blows up or goes viral, you have to get into it and create suitable content. You may have an employee keeping up with all the updates, but it may be a waste of manpower.

Instead, you can get help from an AI tool that can tell you about all the trends and updates that are happening at the moment on popular social media platforms. For example, if a particular dance move is getting viral on Tiktok, you might want to recreate the same for your brand.

So, the AI will tell you which ones are getting viral, so you have enough time to create the content.

At the same time, you need to stay updated with all the news. You have to know who is talking about you and respond instantly. AI can help you with that as well.

You simply need to have the right tools.

When you keep up with the trends, your prospects and customers will feel more connected to your brand.

How is AI Revolutionizing Social Media Marketing?

Time management is an important thing social media marketers have to deal with daily. Even when they are off-duty, they have to keep up with the happenings of social media. Constant observation is vital.

If you are too late to a trend, it can impact your brand image. So, you don't want to miss it. AI and machine learning can help you remain updated with all the news and happenings. Those companies who have used  AI technologies for their social media marketing have benefited a lot.

It lessens the manpower and provides accurate results. AI is constantly evolving. You can expect AI to write social media posts in the future. So, you have to be ready to get the right tools at the right time.

Artificial Intelligence lessens the guesswork a marketer has to do for social media. It will come up with the facts with proper research. Therefore, you should try to use it. It's not going to replace your marketers, but enhance the work!

Ready to Use AI Tools for your Social Media Marketing?

By using AI, you'll focus more on the jobs that require human creation and finesse. AI can take over all the time-taking jobs like observing social media 24/7. However, you must note that AI isn't perfect.

You can’t solely rely on all the results AI provides you. So, you might want to have your social media marketer go through the results. But it will surely help you save a lot of time and manpower for your company.