How These Secret Google Tools Will Take Your Business to a Next Level

Jul 13, 2021
5 min read


You all might have used a variety of Google Tools for several purposes. But, have you used the Google tools to make your business grow faster?

If you want your business to grow at an accelerated pace or you are planning to start a new business, then you are at the right place. This article will provide you a detailed insight about the Secret Google Tools that can be used for marketing your business.

What are Google Marketing Tools?

Without marketing, it is next to impossible for a business to tackle the milestone of success. Marketing helps the customers know about a particular product or a service which leads to brand awareness. When it comes to marketing, Google can be trusted, as Google is by far the best search engine in the world. Although, Google is so much more than a mere search engine. Here are some tools that Google offers for you to create brand awareness worldwide and driving targeted audiences towards your business website.

By using relevant tools, you can make your brand grow so that it can reach a larger audience. Having the best services does not guarantee you high conversions until the services are marketed properly.

Some Google Tools & Their Uses

Google My Business

This application will help you stand out from the crowd and show what makes your business unique. You can make people aware of the facilities that you provide using your business profile by posting photos, events, offers, bookings, etc. With this app, you can connect with your customers before and after-sales and keep them coming back again and again. No matter whatever your business is, you can let them discover it on Google My Business.

Google Search Console

This was previously known as Google Webmaster Tools. With the help of this application, you get an analysis of what people liked and disliked about your website. This information can help you improve your website and boost its performance and help it rank higher in search results. It is one of the best SEO tools. It allows the website makers or webmasters to check indexing status and optimize the visibility of their website.

Google AdWords

If a person wants to know look for something online what comes to their mind first? Yes, it's Google. Google AdWords now known as Google Ads helps you to get your website at the top when someone searches for anything related to your brand or product. You just need to pay a minimal amount for getting your website at the top when someone searches a keyword related to your website or your content.

Google Suite

Google Suite is not just a powerful email provider. Google Suite is an all-in-one business productivity and communication hub that has all the tools and apps you need for your small business. It includes various applications like Gmail, Google Meet, Google Drive, Google Docs, Google Sheets, Google Slides, Google forms, etc. This application is a powerhouse containing a variety of facilities that can help in connecting to our customers using various mediums.

Google Alerts

This application will help you in marketing through web monitoring. Now, rather than having to search for outreach prospects, whether that’s for collaborations, links, or guest posting opportunities, you can get them emailed to you without lifting a finger using Google Alerts. This will send you an email every time it finds something similar to what you searched most often or what you have mentioned as your interests. It is a very beneficial application for getting the latest news articles, blogs, or scientific research in your inbox without even actually searching for it.

Google Analytics

Google Analytics is just a simple tool that allows you to track and analyze your website traffic. It is a must to use applications for the people who want to grow their website using digital marketing. It allows you to see how many visitors are coming to your website, where they are coming from either Google, You Tube, Facebook, which pages they are viewing, what is their age, what’s their location, and much more. This data will eventually help you know about the audience that is interested in your product or service. Google launched Google Analytics in November 2005 after acquiring Urchin.

Google AdSense

It's an ad network that is basically a complement of Google AdWords but differs totally from it. In Google AdWords, you need to pay Google for getting your website at the top of the search results whereas in Google AdSense you get paid from Google from the traffic that is coming to your website. If you make a website and allow Google to show ads on it, then you will be paid according to the number of people coming to your website and watching those ads.

This application is another perk to your business growth as it lets you know the most trending topics within Google Search, Google News, Google Images, Google Shopping, and You Tube so that you can alter your website according to those trends. Using Google Trends, you can see the latest stories and insights and can get knowledge about the things which people are searching for the most. It is a very useful tool that can increase the rating of a website along with keeping it SEO-friendly.

Google FeedBurner

FeedBurner is a web feed management service that provides custom RSS feeds and management tools for bloggers, podcasts, and other web-based content publishers. On April 14 2021, Google announced that Google FeedBurner will move to a new platform, and it will get an updated version that will meet the present-day demands. However, Google added that one of its core features, which is the email subscription service, will be deprecated in the latest version.

Summing up

Though Google is an indispensable part of our lives, right from the simple search to Gmail, or using docs & sheets for day-to-day information handling, many of us are still unaware of tools that have the power to make our lives easy as well as help us in rocketing the business process.

This article is an attempt, to inform the masses, about the less-known, or probably under-used Google tools that can help you both personally and professionally.