A well-optimized website has a higher chance of drawing more traffic. Visitors who found your website through a search engine are more likely to spread the word about it on other social media platforms.When a user searches online for a service or product, they are more likely to choose one of the top five results that are displayed by the search engine. The possibility that visitors will click through to your site and make a purchase increases as a result of improved search engine rankings and greater online visibility of the SEO. Without question, SEO is critical for the growth of your brand. The more highly qualified organic web traffic you receive for a wide range of competitive, high-volume keywords, the higher you rank on a search engine and the better your SEO score.All brands want to rank higher on Google because it increases their visibility, but a side benefit is the trust they build with potential customers. <h2 style="color: rgb(14, 16, 26); background: transparent; margin-top:0pt; margin-bottom:0pt;">Basics of AR</h2>AR or Augmented Reality entails the technology and procedures that enable the use of an AR device to overlay 3D virtual objects over real-world environments and items while allowing the virtual objects to interact with real-world things to produce desired meanings.Virtual things can be superimposed in real-time on environments in the real world thanks to augmented reality (AR). We may add data such as video, photos, text, etc., using augmented reality over the actual environment.In its search results, Google introduced augmented reality.Using the viewfinder on a smartphone, for instance, one may find a 3D model and place it in a real-world setting. Games and social media apps are not only augmented reality applications. Users are enthusiastically accepting its presence in their life as a result of its recent rise in popularity. <h2 style="color: rgb(14, 16, 26); background: transparent; margin-top:0pt; margin-bottom:0pt;">How Would It Impact SEO?</h2>Geo-Location:&nbsp;For a better user experience, the majority of marketers now employ geolocation-based targeting. However, it will raise the bar for digital marketing when combined with augmented reality (AR).Location-based markers can now include interactive and educational digital and visual material thanks to geo-augmented reality (AR). This is a perfect feature for businesses in the gaming, travel, retail, communication, entertainment, etc. industries.The actual physical surroundings of the users are virtually overlaid with this digital and augmented reality content. Smartphones and other AR-ready devices can now be accessed through their location-detecting features.Games like Pokémon GO and Ingress are some of the best examples of location-based augmented reality. Social Media:&nbsp;One of the cutting-edge technologies that will influence upcoming social media trends is augmented reality (AR). Different social media application creators have come up with AR-based advertising, as we have witnessed. The delivery method for AR-powered content will focus more on interactive content. We are entering a time when social media material will completely transition from 2D to 3D using AR. One of the top social media sites to investigate AR integrations was Snapchat. Facebook has collaborated with more than 700 brands to carry out the business' AR strategy. The collaboration intends to create an improved advertising platform powered by augmented reality technology. User-Experience:&nbsp;One of the best methods to boost app engagement, conversions, and client retention is to improve the user experience (UX). With the help of augmented reality technology, users may use their smartphones to scan images, objects, and their surroundings to find hidden digital content.With AR, programmers may give users an engaging, cutting-edge, contextualized, usable, and meaningful experience. Information from different sources can be combined and presented using augmented in a useful and understandable way.Users often maintain focus and devote more time to the current work when exposed to an AR encounter because of its naturally immersive character.With augmented reality, users can interact with augmented content and add annotations to the screen that appear and stay in place on top of actual items during live video streams right in the user's field of view (e.g., draw, highlight, place arrows, share text bubbles, etc.). This AR-enabled functionality significantly improves the user's overall communication experience in terms of comfort, security, use, and effectiveness. Interactive Websites:&nbsp;With the ability to seamlessly blend the physical and digital worlds, augmented reality (AR) enables users to interact with specific software applications. Some websites are starting to include augmented reality (AR) in their designs because of its many advantages. As an illustration, it can be utilized in advertising or as a step in your sales and marketing process (such as on product pages). Ad Spaces:&nbsp;When it comes to advertising, augmented reality is primarily employed as a type of consumer entertainment or try-on experience, allowing you to virtually try out a product or advertisement before you decide to buy it. Because of its interactive feature, AR tends to make the ad space much more interesting than ever before. Engaging Visitors:&nbsp;Visitors might independently get more detailed information thanks to AR. Augmented reality (AR), a cutting-edge technology that enables virtual items to be positioned in our surroundings, is an immersive, interactive experience based on the actual world. For tourist destinations, augmented reality (AR) is a fascinating chance to bring their narrative to life. It provides the visitors with a far richer experience that they are also more likely to remember afterward, increasing visitor engagement. <h2 style="color: rgb(14, 16, 26); background: transparent; margin-top:0pt; margin-bottom:0pt;">End Note</h2>The future of augmented reality (AR) is quite promising and filled with breakthroughs. We can claim that augmented reality technology is evidence of what humans are capable of with technology.As AR soon becomes a reality, marketers can gain insight into how the SEO industry will evolve and what planning will be required.

Deboleena Sen

Augmented Reality and The Future of SEO

A recent study published in Palaeontologia Electronica opened a new chapter in the field of Paleoart. For the unversed, Paleo-art is a genre of scientific illustration that deals with original art presentations outlining primal and pristine life forms in accordance with scientific evidence. The central idea of paleo-art is to see through time through artistic manifestations.A team of enthusiastic scientists built 3D animated models of oven two-dozen ice-age animals that faced extinction in the passage of time. The paleoart models were based on plant and animal remains present in the lagerst?tte of Rancho La Brea (popularly referred to as La Brea Tar Pits), California. The team comprised of researchers from the Natural History Museum of Los Angeles County, the University of Southern California, and the La Brea Tar Pits and Museum. Initially, attempts were made to search for accurate models of the ice-age flora and fauna in the present-day metaverse; however, the results were not satisfactory. Henceforth, in collaboration with a video game development firm, low-poly models of 22 creatures were developed. Low polygon, often abbreviated as low-poly, is implemented to recreate 3-D skeletons using a simplified mesh of polygons, essentially triangles. Few notable extinct organisms excavated from Tar Pits that were reconstructed in this process are Dwarf Pronghorn (Capromeryx minor), Ancient Bison (Bison antiquus), Saber-toothed Cat (Smilodon fatalis), Dire Wolf( Aenocyon dirus) and American Mastodon(Mammut Americanum)<h2 id="low-poly-graphics-reduces-chances-of-inaccuracies">Low-poly Graphics Reduces Chances of Inaccuracies</h2>The models were integrated into Augmented-reality-enhanced (AR-enhanced) museum expositions and also on social media platforms like Instagram and Snapchat. A customized augmented reality app was developed where users can virtually experience the forms of life in the Pleistocene period on museum premises.A major breakthrough made a stir when it was found in a survey that visitors could recollect more information about the features and habitats of the creatures using the app compared to the ones who depended on printed documents. Without a doubt, any piece of detail, when explained audio-visually, is much easier to comprehend and, therefore, a more effective form of learning.<h2 id="augmented-reality-to-be-the-new-normal-in-the-field-of-education">Augmented Reality to be the New Normal in the Field of Education</h2>The biggest challenge that paleo-art faces are the question of its authenticity and transparency. The reason why this study sets a new standard in scientific illustrations is its approach to avoiding guesswork and over-commitment to detailing; it sticks to features explained by up-to-the-minute paleontological inferences. However, it will be quite time-consuming for museum staff to seamlessly switch from text to digital assets and be familiar with animated 3D models entirely.In conclusion, the AR-enhanced models of pre-historic life forms definitely incite curious minds and excite a huge number of people in mainstream media. These might well be baby steps for Augmented Reality to take over traditional ways of learning and create a more interactive environment for research.

Aditya Datta

Back from Extinction, AR Gives Ice Age Animals a New Home

Techfastly

Step into the Superworld with Hrish Lotlikar Co-Founder & CEO, SuperWorld

Before we get everything rolling, it's best that you understand the actual definition behind collisions.&nbsp;They are the invisible resources that are added to distinguish the rule regarding an object slamming or colliding with another. Objects come in contact with numerous aspects of a game, such as detecting where the characters are allowed to walk, where a hole should appear when a bullet is shot, which step sound effect should be played depending upon the impacted object so on.We aren't going to move deep into that; however, we will discuss the various collisions to get a better insight.<h2>Various Sorts of Collisions</h2><h3>Basic Collisions</h3>They are a simple representation of geometry that doesn't have to be detailed since their main role is navigation, like the sounds of walking when in contact with various ground objects.<h3>Complex Collisions</h3>As the name suggests, they are more complicated because they are fundamentally used for an advanced basic collision check. For instance, the spawning of bullet holes.&nbsp;In easier words, these collisions should be more precise as bullets are smaller than characters or other gigantic objects. They should be created more perplexingly to appropriately display the holes and play the sound of the bullets when slammed into an object.Significant Note:&nbsp;The reason geometry can't be precisely copied, and only collisions can, is that calculating the impacts on such shapes is hard as it requires immense data on the vertex.<h2>How Would You Identify Collisions in Video Games?</h2>There might be numerous approaches to distinguish collisions in a video game. In any case, a commonly used strategy is through a hidden shape like the Hitbox, which functions by identifying ongoing or real-time collisions.You might come across it in a rectangular (2D Games) or cuboidal structure (3D Games) that is attached to an object or character to ensure its accuracy during movements. Hitboxes are frequently used to identify single-direction collisions, for instance, a bullet hole or a character getting hit (as referenced earlier).The Hurt Box is also used to separate the damage dealt, and the damage received.&nbsp;For example, you can land a hit if the attacker's punch connects with the Hurt Box attached to the opponent. In this manner, causing both the Hitboxes impact and exchange blows.Moving forward with the immense information on game development is pointless until or unless you first learn about it from a team of experts that can clear the concepts for you as well as guide you towards the right direction in life. Indeed, I'm talking about the <a href="https://mages.edu.sg">MAGES Institute of Excellence</a>, where the word 'unimaginable' doesn't exist.We have introduced a <a href="https://mages.edu.sg/game-development-for-youth/">Game Development Course</a> for understudies who wish to seek their future as&nbsp;game developers in reputed video game industries. Through this course, you will be able to explore and turn your love for games into a lucrative career.<h3 id="final-thoughts">Final Thoughts</h3>There was once an era where none of this existed, and by that, I mean video games with unfathomable designs, graphics, gameplay and visuals.&nbsp;However, the advanced tools and technologies these days allow you to interact with 'otherworldly digital beings' through gaming platforms and control the environmental elements surrounding you.&nbsp;Therefore, let me ask you, wouldn't you want to be a part of this radically rising trend?

Rajesh Chakravarthy

What Is The Purpose Of Collisions In 3D Games?

Yash Modi

Into the world of Metaverse, A Deep Dive into the 'Virtual Future'

We are busy making this world wholly digital and lost track of using the rich data reports we are acquiring from digital. This disconnect increases the gap between the digital and physical worlds in which the stats should be applied. The bridge is natural, and the connecting point is challenging as it is challenging to apply the same concepts and strategies for the digital and physical worlds.Augmented reality strategy has emerged to resolve the issue and let us know the way forward.<h3 id="what-is-augmented-reality">What is Augmented reality?</h3>Augmented reality is a trendsetting technology that aims at giving customers a kickass user experience by delivering all the information a user needs just by a finger tap. So, for example, if a person landed in an unknown area and wants to have some coffee at a decent cafe, they have to point their smartphone towards the street, and then they will have more details about cafes, gyms, etc., available.AR enhances users' ability to view and thus obtain all new monitoring data, how they get and follow device operating instructions and guidance, and even how they interact with and control the products themselves.This technology is so fascinating, and it has vibes of gamification that make it more interesting. The brownie points are that it allows people to know more information and helps in quick decision-making.Companies see the potential for AR to create value across several functions, including service, manufacturing operations, logistics, and product development. According to new research data AR will change the fate of digital data. The technology offers information to individuals in the context of which the physical world understands. But before proceeding with Augmented reality, you need to discuss and examine the below listed few checklist pointers:<blockquote>1. What areas should you as an organization prioritize for AR to get implemented?</blockquote><blockquote>2. Does AR is cost-effective to execute your strategies?</blockquote><blockquote>3. Can AR be used to build brand campaigns?</blockquote><blockquote>4. Can AR be used for product differentiation?</blockquote><blockquote>5. As AR is primarily built to bridge the gap of communications, what role it has in future as a communications medium?</blockquote>Augmented reality is spamming today's technology market with its fascinating features. Let us see a few of them:<h3 id="1-increases-knowledge">1. Increases Knowledge:</h3>AR is already changing the way people learn, train, and coach. These vital duties, which boost employee productivity, are naturally costly and labour-intensive, and the outcomes are frequently inconsistent. Written assembly instructions, for example, are frequently complicated and time-consuming to follow. Standard instructional movies aren't interactive and can't be tailored to meet the needs of individual students.In-person training is costly, and it necessitates students and teachers meeting at a shared location, sometimes multiple times. In addition, if the equipment being taught isn't available, students may require additional training to apply what they've learned in a real-world setting.AR will become the new best friend of every person with all the above capabilities to solve any issue.<h3 id="2-improve-decision-making-skills">2. Improve Decision-making Skills:</h3>At its core, augmented reality's strength comes from how humans interpret information. Each of our five senses gives us information, but at different speeds. Vision provides by far the most information: Human vision is responsible for 80 to 90% of the information we receive.Our mental capability limits our ability to accept and digest information. The pressure on this capacity is referred to as "cognitive load." As a result, every mental job we perform reduces the capacity available for other, simultaneous tasks.This helps to understand why augmented reality is so successful. Graphical user interfaces aren't better when the physical world around us is added to by a digital overlay of relevant data and guidance that we need when we need it, like looking at a map. Our reliance on out-of-context and difficult-to-process 2-D information on pages and displays is replaced with substantially better able to grasp and use information in the real world.<h3 id="3-leverage-ar-for-b2b">3. Leverage AR for B2B:</h3>Augmented reality can change the B2B client and vendor experience in many ways. Customer expectations versus the limitations of what a vendor can realistically deliver have long been an element of the B2B sales process. AR has the potential to make a significant difference across the sales process.AR is also a tremendous help when dealing with customizing options. Customers, on the whole, demand as much personalization as possible and personally tailored products and solutions. Unfortunately, vendors' ability to manage those requests isn't always easy.Customers can participate actively in designing their products using augmented reality solutions. This info can then be sent to the vendor digitally in real-time, making the feedback chain easier for both customers and sellers. This means that customers get precisely what they want, and vendors deliver it on time. AR can act as a link between the customer's expectations and the vendor's ability to deliver.<h3 id="4-interactive-user-experience">4. Interactive User Experience:</h3>AR takes the user interface to new heights. An AR headset, hand gestures, and voice instructions can manipulate a virtual control panel that is projected directly on the product. Users using smart glasses will soon activate a virtual user interface and operate a device merely by gazing at or pointing to it. For example, a worker using intelligent glasses will go along a line of production machines, check their performance parameters, and tweak each machine without touching it.The smart touch and controlling the whole device without a controller is a great technological invention. This makes users feel superior and master of technology.<h3 id="conclusion">Conclusion</h3>AR adds value to businesses in two ways: first, by incorporating it into goods, and second, by enhancing performance across the value chain?in product development, manufacturing, marketing, service, and various other areas.It may be too expensive to use AR in everyday life, and it may be unavailable to small enterprises. However, while artificial intelligence and robotics have progressed significantly, combining machine power and capacity with human strengths will result in significantly higher productivity and value creation than either could achieve independently.

Why Is Augmented Reality Strategy Essential For Every Business?

<h3 id="introduction">Introduction</h3>A shift in skill needs for the future workforce is occurring due to the industry 4.0 revolution and the widespread adoption of enhanced digitization. According to the World Economic Forum, by 2020, roughly 35 percent of the top skills required across all job groups will have changed; as a result, there is a growing need to focus on corporate training programs. According to Statista, firms worldwide spent an estimated $362.2 billion US on corporate training activities in 2017. Although some of these sessions are offered online, most are delivered in traditional formats such as classroom seminars or online training modules. While passive learning and memorization were once the norms, today's workforce needs a more active and continuing approach to training in which individuals gain knowledge via hands-on experience. Also vital is for businesses to develop realistic versions of harmful scenarios to test safety and compliance protocols?for example, what to do in the event of an on-site fire or how to operate safely in a hazardous environment. Cognitive 3D applications are on the rise in corporate trainings. Experiential learning has long been claimed to be the most effective method of learning, and studies have shown that learning via experience enhances learning quality and retention by as much as 75% compared to traditional methods.<h3 id="training-of-employees-in-corporatepresent-scenario">Training of Employees in Corporate- Present scenario</h3>Employees acquire vital skills to operate equipment or complete required activities both skillfully and safely through corporate training. Training, unlike formal education, may be integrated into the job process and carried out during working hours. Organizations are increasingly using various technologies to better both individual talents and the corporation as a whole. According to studies, Augmented Reality (AR) is fast becoming a valuable tool for training programs. This systematic literature review (SLR) attempts to examine publications on AR for corporate training that have been published. We explore current issues, literature shortages, possibilities, and trends in corporate AR solutions while describing AR training applications. We devised a protocol to describe keywords, research semantics, and databases utilized as SLR sources. We examined 1952 articles in the review for qualitative synthesis based on a primary analysis. For this investigation, we chose 60 articles from the pool of candidates. According to the report, 41.7 percent of applicants were for automotive and medical training.Furthermore, 20% of chosen articles use a camera display with a tablet device, 40% refer to head-mounted displays, and many assessed techniques (45%) use marker-based tracking. According to the findings, the number of publications on AR for corporate training has expanded dramatically in recent years. AR has been employed in various settings, demonstrating excellent quality and offering feasible On-the-Job training options. Finally, we talk about future research questions about how to make AR more relevant for corporate training.AR technologies have the potential to create rich, contextual user experiences in previously unimaginable ways. A 3-D virtual item is layered onto a 3-D real-time environment in augmented reality software. To put it another way, augmented reality is the process of superimposing pictures, music, and other items on top of the real environment.Most people are unaware that augmented reality has been around for a long time. The FoxTrax system, designed to highlight the hard-to-see hockey puck as it went around the rink, is an early example that you might recall from television. Even before then, you may recall seeing AR on the evening news. During a news broadcast, AR was utilized to show the names of the reporters and the location of the scene. In addition to television networks, film companies have been using visuals in similar ways for decades.<h3 id="what-is-augmented-reality-and-how-does-it-work">What is Augmented Reality, and How Does it Work?</h3>AR alters a viewer's impression of the world around them by using a camera, computer, and software.The camera's role is to provide images to the computer so that they may be processed. The computer obtains data from the Internet and then projects it onto an item in front of the user, a computer display, a wall, or even a person. Finally, the software allows the user to interact with the technology by smoothly integrating the process.Extended Reality (XR), which encompasses all real and virtual mixed settings, as well as human-machine interactions, as a result of computer technology and wearables, might be an effective mechanism for experiential learning to meet today's learning demands. Learners recall more when utilizing virtual teaching techniques than when using traditional methods, according to research from Stanford University and Technical University Denmark, resulting in a 76 percent improvement in learning effectiveness. The enterprise Virtual Reality (VR) training market will earn US$216 million in 2018 and expand to US$6.3 billion in 2022, according to ABI Research.<h3 id="cognitive-3d-application-in-corporate-training">Cognitive 3D Application in Corporate Training</h3>It is feasible that in the not-too-distant future, you will be able to clock in, check email, and establish a task list, all with the wave of your hand. Corporate training has entered the era of augmented reality.Investments in augmented reality apps for the workplace are accelerating. According to a recent economic assessment, annual investment in augmented reality in corporate training would reach over $200 billion by 2021. This financial boom is linked to the recently acknowledged potential of augmented reality to improve the effectiveness and efficiency of organizations across a variety of industries.According to technology forecasters, the obvious and interactive format has already demonstrated a significant ability to assist businesses in resolving employee performance concerns in previously unimaginable ways.It has been demonstrated that augmented reality in corporate training improves essential organizational functions such as communication, cooperation, and training. Here are some of the most innovative augmented reality training concepts for the corporate training venues of the future. Some of the major aspects are discussed below-CommunicationThere are several enterprise communications options available to assist businesses in conducting business. It is uncommon for a business to forego the usage of video conferencing, instant messaging, or screen sharing technologies to facilitate collaboration and issue solving. However, AR has the potential to go beyond increasing workplace productivity.Collaboration and orientationWhen used with traditional communication technologies, augmented reality may help increase workplace cooperation and community, both of which are regarded critical for the health of any firm.TrainingIt is obvious how augmented reality may significantly improve communication abilities. Faldi (2018), an augmented reality fan, discusses how:"Augmented reality offers immersive training without leaving the workplace; it also enables teachers to exhibit, demonstrate, and explain in novel ways. It is generally established that many learners benefit from hands-on learning. Following completion of an AR-assisted activity (or a task-directed by an expert), trainees are significantly more likely to recall the relevant procedures the next time they undertake the task."This hyper-connectivity capability is critical for establishing next-generation communication links. Using augmented reality in corporate training may increase internal (external) cooperation channels, allowing for new organizational innovation and distinction.<h3 id="cognitive-3d-applications-in-board-room-meetings">Cognitive 3D Applications in Board Room Meetings</h3>Virtual reality conferencing rooms are meant to give a novel solution for 3D conferencing and events, immersing you and your customers in highly interactive and lifelike virtual reality surroundings. From virtualizing a conference or a specialized event to providing real-time collaborative spaces for geographically dispersed teams, virtual reality provides the ideal 3D environment for online collaboration. While we are still in the era of two-dimensional virtual conferencing, virtual reality conferencing and three-dimensional collaboration usher in a new era of our interaction with digital collaboration tools. In our virtual reality collaborative spaces, users share the same virtual world in real time; their screens no longer separate them, but appear in their digital form as Avatars in a shared place where they may interact with one another and with the items and environment around them.Some of the important applications are discussed below-1. Recently, Microsoft has introduced digital 3D avatars for their virtual meets. This was made possible due to the cognitive 3d applications.2. A proper recording can be made available, which can be made even after the meeting is over. E.g.- Fireflies for google meet.3. Medical Surgeon Simulator CPR enables users to use their program online and practice diagnosing patients.When combined with a webcam, the program identifies a patient's symptoms and then shows pertinent footage on the user's computer screen.4. Finally, Arcane Technologies provides one of the fascinating uses of augmented reality in business training. They've built an augmented reality head-mounted display for teaching decision-making abilities to sales and project management staff.<h3 id="conclusion">Conclusion</h3>The influence of augmented reality on education is already proven to be enormously fruitful. According to research conducted by Blippar, thought leaders in augmented reality, people who learned using AR outperformed those who used traditional paper-based training materials by 150 percent.Additionally, evidence indicates that in manufacturing or assembly environments, when personnel utilize augmented reality applications to watch step-by-step instructions rather than turning to a desktop computer or paper manual, productivity improvements of between 20% and 35% are commonly achieved. Boeing research also demonstrates that when augmented reality is used in corporate training, employees display a "90% improvement in first-time quality and a 30% decrease in time necessary to perform the task".Exhilarating potential exists for augmented reality in business training. Renowned technological experts believe that augmented reality has the potential to be the next transformative technology that influences the future. According to thought leaders on the subject, cognitive 3D has already demonstrated its ability to affect the workplace by increasing productivity, better training, and strengthening employee safety.

REHAN HUSAIN

Cognitive 3D Applications in Corporate Training and Boardroom Meetings

<h3 id="what-is-augmented-reality">What is Augmented Reality?</h3>Augmented Reality (AR) refers to the superimposition of any virtual object over the user?s real-time space. For example, if you want to virtually ?try on? a dress to see how it looks on you, using augmented reality technology can help you by putting a picture of the dress on you (or instead, an image/ video of you). It enhances your experience through digital imagery by placing it in your actual environment. The main drawing point of augmented reality is that it?s done in real-time. You don?t have to wait for a software-generated image to reach your mailbox after one day. Instead, you can use it while you?re shopping or otherwise. In this case, we?re referring to the use of augmented reality in e-commerce. In 2020, the Global advertising revenue from AR technology was <a href="https://www.scalefast.com/blog/ar-vr-in-ecommerce/">$1.4 billion</a>, yet so many are unaware of it. Augmented reality is also often confused with virtual reality ? wherein the latter, the <a href="https://www.thebalancesmb.com/how-augmented-reality-can-impact-e-commerce-5188565">user?s experience is limited</a> to their screen. With augmented reality, the user feels their experience in their own environment, making it much more effective in the consumer sphere. Now that we?ve discussed augmented reality, let?s understand exactly how it fits in the e-commerce sphere and how user experience can be dramatically improved.<h3 id="what-are-the-types-of-ar-in-e-commerce">What Are The Types of AR in E-commerce?</h3>In e-commerce specifically, there are <a href="https://www.thebalancesmb.com/how-augmented-reality-can-impact-e-commerce-5188565">three types of augmented reality </a>technologies being used ? Marker-based, markerless experience, and superimposition-based AR. In marker-based AR, the technology is dependent on a marker being present. E.g., in the case of a QR code, you would scan the QR code, and it would directly take you the user experience it?s meant for. It?s commonly used in deliveries where the customer can superimpose the product?s image in their real environment.In markerless AR, you don?t really need to scan anything or depend on anything to have said experience. The technology makes use of your environment to create that experience for you. E.g., most eyewear applications these days give you the option to do a 3-D try on directly on their website. A highly beneficial feature ad drastically reduces the number of returns over time.In superimposition-based AR, the technology doesn?t rely on user input per se. Instead, it depends on object recognition technology and then superimposes the product?s image in that environment. It?s advantageous in cases where people are buying furniture, clothes, etc.<h3 id="what-are-the-benefits-of-augmented-reality-for-the-e-commerce-industry">What Are The Benefits of Augmented Reality For The E-commerce Industry?</h3>There are many benefits of using augmented reality technologies in e-commerce, especially compared to virtual reality technologies. One of the most significant barriers in the e-commerce industry is that buyers are very <a href="https://www.scalefast.com/blog/ar-vr-in-ecommerce/">hesitant to purchase products</a> online. The contributing factor is that they are not sure whether the product that is being will actually be that way in reality. Augmented reality will help get rid of this purchasing barrier. It?ll also reduce the number of product returns in the long run, which eventually saves a lot of product wastage and revenue loss.E.g., companies like Google are already using augmented reality and e-commerce customers, which have gone to show that customers are more confident in their decision to purchase the product. It drastically improves the user experience as well, right from shopping to final purchase. <a href="https://e-tarjome.com/storage/panel/fileuploads/2019-03-11/1552293649_E10780-e-tarjome.pdf">Interactivity and vividness</a> were found to be the key drawing points in this case. As retailers have a unique opportunity to form relationships with their consumers, it?s something that they should adopt as soon as possible.<h3 id="how-are-brands-leveraging-ar-to-grow-their-business">How Are Brands Leveraging AR To Grow Their Business?</h3>Many brands are taking advantage of the use of augmented reality in their stores. A great example of this in the cosmetics industry is <a href="https://www.scalefast.com/blog/ar-vr-in-ecommerce/">Sephora</a>. All their online websites use AR to help customers try on different shades of lipsticks, lashes, and other eye products so that they know that it would be an excellent fit for them before buying it. Even in their tutorial section, they allow the customer to upload a picture of themselves. With the use of artificial intelligence technologies, they provide suggestions on which shade would suit them best. Even in the case of <a href="https://www.scalefast.com/blog/ar-vr-in-ecommerce/">IKEA</a>, a furniture brand, they make use of AR technologies for their e-commerce store. The customers have the option of seeing whether a particular piece of furniture would fit their room and how it?ll look when placed in the room without having to buy it or get it delivered. This is an excellent example of superimposition-based AR and shows how investing in such technologies can only help the company increase revenue over time. <a href="https://www.sciencedirect.com/science/article/abs/pii/S0148296320307220">Many studies</a> have also indicated that these experiences are perceived higher than usual web-based applications because they offer the consumer the kind of information they are looking for. Recently, <a href="https://www.scalefast.com/blog/ar-vr-in-ecommerce/">MOSCOT</a>, a fashion brand, also partnered up with Vertebrae, a VR technology provider. They introduced a combination of 3D and AR-based eyewear try-on options in their online store. The beta testing phase showed incredible results, indicating that the time to use such technologies is right now.<h3 id="the-challenges-and-solutions-of-integrating-ar-in-the-world-of-e-commerce">The Challenges and Solutions of Integrating AR in the World of E-commerce</h3>The best part about augmented reality technology is that it constantly collects data from the users, which can be used to provide a better experience next time they come around. This results in a seamless experience over time. That being said, there are more significant concerns than accuracy in the market at the moment. A study indicated that <a href="https://www.cgsinc.com/blog/top-6-biggest-challenges-implementing-ar-technology-2021">5% of the general public</a> are worried that policymakers and technology providers don?t account for cybersecurity and regulatory concerns while approving the product for use.In addition to that, many are concerned that companies simply don?t have the financial backing to invest and improve such technologies. This could result in them missing out on potential returns over time yet. While some companies might be hesitant for this reason, others simply hesitate because of the lack of resources in terms of skills and expertise available at the moment. This is why most companies question whether they need to outsource these tasks or hire in-house developers.<a href="https://arvrjourney.com/challenges-in-the-vr-ar-spectrum-for-reshaping-the-retail-e-commerce-landscapes-dd1d52aa39d4">Market restructuring</a> is also required in such cases because the primary question remains whether or not the user data is being stored carefully. We can only expect the general public to adopt these e-commerce trends when companies are forthcoming in using their data. But as more e-commerce brands start adopting it, it might lessen the user?s hesitation in due time.<h3 id="conclusion-the-future-of-ar-in-e-commerce">Conclusion: The Future of AR in E-commerce</h3>In conclusion, it?s clear that for augmented reality to be adopted, implemented, or used, the user?s experience is vital. Unless and until the e-commerce consumer is more open to the idea of using such technologies and knowing exactly how it works, along with how their data is used, they will not get involved. Such technologies are a great way to build a relationship with the consumer and stay ahead of the curve in today?s competitive market. It?s best if companies if ride the wave now rather than regret it later.

Tanaaz Khan

Augmented Reality in E-Commerce and How it Can Benefit Your Business

With innovation in technology, Virtual and Augmented Reality surged rapidly, helping companies to reach their potential customers with creativity and growing the business in no time. According to Linchpin team reports, the AR and VR market has sold 8.9 million units by the end of 2018 and is expected to grow to 65.9 million by the end of 2022.<h3 id="applications-of-ar-and-vr">Applications of AR and VR</h3> Gaming and Entertainment AR and VR have always topped the list when it comes to their usage in gaming and for entertainment. Many game zones have invested billions in creating VR arcades that are loved by the people and have eventually led to an increase in the revenue of the business. Such technology is an ideal choice for people who love fitness and sports. With the help of VR designed for the body, they can experience the game or their fitness games to achieve their fitness goals while AR helps the user with learning and information.E-commerce With on-spot trial demands of items, many e-commerce platforms have introduced AR technology to meet their customers? expectations. Industries like Beauty and Makeup have introduced lipstick colours in AR technology so that women can just try the colour on their camera with AR technology at home and order it at their fingertips. Ikea in 2017 also launched Place App so its consumers can figure out which furniture goes with their house interior.Real Estate AR can leverage the real estate experience of people in their comfort. They can have a look at an apartment in their comfort zone from anywhere with the help of 3D visualizations or 2D blueprints.Health and Related Care VR has proven to be a boon to health and related care. Hospitals have introduced VR technology that has helped in treating, diagnosing and predicting symptoms of certain disorders. Using VR in surgeries has minimized the faults and avoid unseen complications in patients.Here is a list of companies you must not miss that have absolutely won the heart of the consumers with their creativity and marketing strategies:Apple Apple has always walked hand in hand with innovation in technology and assured that their customers experience the best. Apple in 2017 launched its ARKit at Worldwide Developers? Conference. The tech giant is also known to have bought a startup specializing in AR software- Meatoi in 2015. It is anticipated that Apple is working on inventing wireless specs elevating the AR experience for their customers with very limited information revealed.Niantic Popularly known for its worldwide viral game- Pok?mon Go in 2016 changed the face of the gaming industry with ever made successful AR game. Niantic places itself as the world?s planet-scale AR platform because of its functions in sharing AR communication, managing, security and mapping. In 2017, Niantic announced its partnership with Warner Bros. Interactive Entertainment to launch Harry Potter: Wizard Unite (launched in 2019) and is rated 3.6/5 on Google Play and 4.6/5 on Apple App Store.Surgical Theatre Surgical Theatre is invented for neurological pre-op-planning and rehearsals before surgery so patients do not have to undergo the surgery for a second time or face any inconvenience during the surgery. Invented in Los Angeles, the VR-based platform scans 2D images of the brain and then creates a 3D model that is used to guide patients on their surgery details and also allows surgeons to plan the surgery.Supernatural Launched in the COVID pandemic, Supernatural is designed for fitness enthusiasts who want to achieve their fitness goals. It is a workout app that can be accessed with a subscription of $180 per year. An individual can have complete access to library workout videos and get one-on-one fitness coaching. The major benefit of having this workout app is that you can perform the exercises indoors without having to go to gyms and outdoor spaces.Valve Valve is popularly known for making VR headsets and VR games. Valve launched its biggest mixed reality in 2020- Half-Life: Alyx, a first-person shooter genre. With the best new controller, Valve has received an overwhelming response to their new launch with amazing customer feedback.<h3 id="future-of-ar-and-vr-post-pandemic">Future of AR and VR Post Pandemic</h3>Technology has played a major role in connecting individuals to their loved and dear ones across the globe. The AR and VR industry has surged rapidly in the lockdown with people using it for their entertainment and business. Many businesses and startups have invested in their time building VR and AR to be in the race of technology with creativity and revenue growth. AR and VR have helped employees to work remotely and in collaboration with the team successfully. Many tech giants have already launched their best products and many startups have already started preparing themselves for the technology change.Invented in the early 90, the usage of AR and VR is not explored completely, however, it played an important role in all industries from gaming to healthcare and added a fascinating chapter in the history of technology.

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