Direct-to-consumer pharmaceutical advertising (DTCPA) refers to marketing and advertising pharmaceutical products directly to the consumers as patients, opposed to specifically targeting healthcare professionals. DTCPA refers to advertising prescription medicines via mass media communication platforms such as television, radio, magazines, newspapers, and online platforms.
Aug 4, 2022
Cognitive computing technology, often known as artificial intelligence (AI), simulates human skills to extract fresh insight from large amounts of information and data. They then generate important, actionable intelligence at a large scale. Data and figures based on customer psychology are essential for successful marketing efforts.
Aug 3, 2022
Metaverse may be a benefit to any company's digital marketing, as more than half of advertising revenue has been spent online in recent years.
Apr 28, 2022
Any company that wants to stay competitive in today's market must use digital marketing techniques. But, first and foremost, how do you get started?
Apr 17, 2022
The SaaS market is projected to reach $623 billion by 2023, with an annual growth rate of 18%, according to a report by Finance Online. Learn how to build Minimum Viable Products (MVPs) for SaaS marketing.
Aug 3, 2021
The key marketing strategy in business nowadays is to identify the emerging marketing trends that affect the customer buying pattern. While some marketing strategies tend to remain constantly rewarding in terms of sales, new ones always pop up with every passing year.
Jun 15, 2021
Marketing companies prefer to implement AI and its tools to increase revenue through better conversion rates. AI tools assist in providing customized customer-specific solutions, which helps in retaining the customers.
Apr 16, 2021
Facebook Frame Studio is one of the most cheapest and effective features brands can use to not only promote their cause/event but also interact with their customers and show them a fun and personal side of the brand.
Apr 15, 2021