Direct-to-consumer pharmaceutical advertising (DTCPA) refers to marketing and advertising pharmaceutical products directly to the consumers as patients, opposed to specifically targeting healthcare professionals. DTCPA refers to advertising prescription medicines via mass media communication platforms such as television, radio, magazines, newspapers, and online platforms.

Cognitive computing technology, often known as artificial intelligence (AI), simulates human skills to extract fresh insight from large amounts of information and data. They then generate important, actionable intelligence at a large scale. Data and figures based on customer psychology are essential for successful marketing efforts.

Metaverse may be a benefit to any company's digital marketing, as more than half of advertising revenue has been spent online in recent years.

Any company that wants to stay competitive in today's market must use digital marketing techniques. But, first and foremost, how do you get started?

Edge Computing has helped several enterprises to achieve faster and less restrictive data analysis. This has led to crucial technological innovations due to deeper insights, shorter response times, and improved customer experiences.

The SaaS market is projected to reach $623 billion by 2023, with an annual growth rate of 18%, according to a report by Finance Online. Learn how to build Minimum Viable Products (MVPs) for SaaS marketing.

Social media is all about time and content and, AI can help in that. One of the common ways AI helps is by choosing hashtags in your post. If you have been using LinkedIn for your marketing, you must have come across this.

The key marketing strategy in business nowadays is to identify the emerging marketing trends that affect the customer buying pattern. While some marketing strategies tend to remain constantly rewarding in terms of sales, new ones always pop up with every passing year.

Not every company needs to use automation marketing software. Moreover, these come at a price. But if you want to get things done smoothly and efficiently, then at one point in time you'll need the help of these tools.

Marketing companies prefer to implement AI and its tools to increase revenue through better conversion rates. AI tools assist in providing customized customer-specific solutions, which helps in retaining the customers.

Facebook Frame Studio is one of the most cheapest and effective features brands can use to not only promote their cause/event but also interact with their customers and show them a fun and personal side of the brand.

Optimizing a website for better conversion rate is a laborious task. Learn a few tips on how you can optimize your own website for better conversion rates

BAT Token is solving the problems of digital advertising and benefiting content creators.

It has more than 500 million users and consists of 15 seconds and 60 seconds live recorded video clips that you can edit and also integrate with other major social players.

You can sell your products and services directly to the clients by talking about their activities and pursuits.

Facebook launched its Augmented and Virtual Reality Frames back in 2019 when marketers were still not sure how to incorporate them into their campaigns.