The fifth generation of network connection is slowly becoming a reality, even though its arrival has been expected for years. Although 5G networks aren't readily accessible as of yet. 5G alters the game by enabling enhanced AR experiences, the Metaverse, quicker speeds, and more frequent connections. Most media and marketers believe they will change how entertainment, fun, and news are generated, delivered, and consumed in Metaverse. Streaming video, live events, gaming, and other innovative and engaging metaverse experiences will be possible with fully developed 5G networks. In addition, new possibilities for personalized marketing and advertising will become available as a result of their implementation. Let's see to what extent 5 G will revolutionize the marketing experience in the Metaverse. &nbsp; &nbsp;<h2>How Does Marketing In Metaverse Look Like?</h2><h2>&nbsp;</h2>Even though the Metaverse has been around for some time, the rules for mainstream marketing for most brands have yet to be established. With new technologies being developed practically daily, metaverse marketing's best marketing ideas still need to be determined. Setting these guidelines and using effective tactics is the secret to elevating a brand to the next level in the Metaverse. The following are some strategies that various brands are currently implementing. &nbsp;<h3>Streamlining the process of virtual ownership</h3>In a society where people spend a lot of time online, digital assets and virtual ownership rights have increased in value. The most popular type of virtual ownership is represented by non-fungible tokens (NFTs), which enable users to independently acquire, hold, and trade digital assets created by others. Among their other collections, certain companies have also created limited NFT editions. A few examples of these companies are <a href="https://www.businessinsider.in/investment/news/nft-launches-by-pepsi-coca-cola-mcdonalds-nike-adidas-and-other-brand-in-2021/slidelist/88615045.cms">Microsoft, Nike, Taco Bell, Coca-Cola, Pringles, and McDonald's.</a>&nbsp;<h3>Facilitating access to the availability of virtual venues</h3>Some of the earliest websites ever developed could propel their brand and business to the next level simply by being the first ones on the market. The same chance is now available to brands but on a much larger scale. It is now possible for companies to build their own wholly immersive and interactive virtual venues, universes, and locales using 3D virtual reality technology. &nbsp;As a result, companies may immediately take advantage of this in the Metaverse by developing virtual locations, worlds, and places for their events and experiences. Brands can also partner with popular virtual worlds to host events, as <a href="https://www.thedrum.com/news/2022/01/17/5-brands-already-boldly-embracing-the-metaverse">Gucci and Coca-Cola have done in Roblox and Decentral.</a>&nbsp;<h3>Blending the real and the virtual in new ways</h3>As the line between real and virtual interactions blurs, we experience new forms of entertainment and ground-breaking VR adventures. In today's world, these brand-new experiences typically involve participation. They are meant to be shared with a group of people.&nbsp; &nbsp;As a result, everyday actions are being replicated across various digital platforms, giving rise to an entirely new world. An increasing number of businesses is conducting experimentation with live events in this space.&nbsp;For the movie <a href="https://wearemyooz.com/news/5-things-marketers-need-to-know-about-the-metaverse/">Without Remorse premiere, Amazon Prime made a real-life gaming experience</a>, which was the first of its kind in the world. The event was broadcast in real time on Twitch. The event was posted like how a live sporting event would have been broadcast, complete with game-like interactivity, the appearance of a commercial, and the effect of a commercial.&nbsp;<h2>What are Cellular IoT Connections?</h2>So, what exactly is cellular IoT, and how does it help? Cellular IoT is the technology that uses the same cellular network smartphones use to connect physical things to the Internet. In a nutshell, this technology enables the Internet of Things devices to communicate with one another through the use of pre-existing mobile networks. &nbsp;Because of this, it is no longer a necessity to make investments and construct a separate dedicated network infrastructure exclusively for Internet of Things devices. As a result of substantial expenditures in the development of cellular networks in most nations, mobile users enjoy constant access to cellular networks.&nbsp;Cellular Internet of Things enablement refers to utilizing cellular networks, such as 3G, 4G/LTE, or 5G, to link items such as streetlights, agricultural equipment, and healthcare-related machinery. &nbsp;<h2>Types of Cellular IoT Connection</h2><h4>2G,3G,4G,5G</h4>The standard cellular network technologies were initially developed solely for mobile phones but now support a wider variety of devices. These technologies were first developed in the 1990s. Even though 4G is the latest generation and 5G has just been released, IoT is still supported on 2G or 3G connections in many regions. &nbsp;<h4>LTE CAT 0&nbsp;</h4>It is a low-cost and low-power option for the Internet of Things, with the added bonus of supporting voice and text messaging. Since both voice and SMS have a part to play in the Internet of Things, some examples of their use include voice interaction with machines and waking up connected devices. &nbsp;<h4>LTE Advanced&nbsp;</h4>A quicker iteration of the LTE technology that is the industry standard. It applies to the Internet of Things initiatives, such as self-driving automobiles, which call for prompt replies. &nbsp;<h4>NB-IoT&nbsp;</h4>The cellular industry's answer to the demand for low-power connectivity is based on cellular-compatible technologies. Perfect for devices that run on batteries and have data transmission needs that aren't particularly demanding.&nbsp;<h2>Why Is It Necessary For Businesses To Have High-speed Internet Like 5G?</h2>If your organization uses high-speed broadband internet, you're taking advantage of opportunities to meet and exceed goals. High-speed data connections are necessary for businesses to operate, and their importance will only increase. Let's examine what's driving bandwidth demand. Let's discuss the significance of having access to a fast internet connection for companies. &nbsp;<h3>Time-saving</h3><h2>&nbsp;</h2>A slow internet connection makes everything take longer, which costs money because time is money. When your employees are waiting for files, pictures, or documents to download or upload, they need to be fixed. Even though this time may not seem like much in the context of a day, it can add up to many hours for a month. &nbsp;On the other hand, one of the advantages of high-speed 5G internet for businesses is that it enables your personnel to do such projects relatively quickly, enabling them to move directly on to the next project. &nbsp;<h3>Video-conferencing that goes smoothly</h3><h2>&nbsp;</h2>The use of video conferencing has become increasingly common in business environments. It's a convenient and familiar way to get more people together for a meeting, whether at home or work. This method only works with a 5G high-speed, reliable internet connection. &nbsp;Bandwidth rates for both uploading and downloading ought to be adequate. This is important because sensitive and vital information could go both ways during the video conference, and there could be instances of crosstalk. &nbsp;<h3>Enhanced Security</h3><h2>&nbsp;</h2>Perhaps most unexpectedly, not all Internet connections are created equal, especially regarding the safety of your business's network. If you buy corporate high-speed broadband internet, you should also choose a more secure network that actively deflects threats. 5G High-speed internet security includes DDoS, DNS, and malware/phishing protection.&nbsp; &nbsp;<h2>How to Use Metaverse For Marketing Using a 5G Network?</h2><h3>The improved product viewing experience</h3>We may see digital advertisements on screens, surfaces, and perhaps in alternate realms if 5G is implemented. With 5G tech, wireless Internet will be faster and easier to find, even in rural areas. This indicates that digital advertisements may appear in additional locations, providing a unified and consistent experience for your customers concerning your brand. Because of the increased bandwidth available, the pictures and media contained within each ad have the potential to be upgraded. &nbsp;In fact, 5G made it possible for <a href="https://tulfa.com/19-augmented-reality-stats-and-facts-you-should-know-for-2022/#:~:text=According%20to%20Gartner%2C%20more%20than,product%20offerings%20for%20each%20shopper.">Gartner to predict that one hundred million customers</a> will stop using AR both online and in-store. In addition, it contributes to the shift in consumer mentality regarding the technologies above. <a href="https://digitaldm.com/ar-now-a-must-have-in-retail/">64% of customers</a> have expressed interest in a virtual shopping assistant that blends augmented reality and artificial intelligence (AI).&nbsp; &nbsp;Moreover, <a href="https://www.threekit.com/20-augmented-reality-statistics-you-should-know-in-2020">one in five customers</a> anticipates that stores will offer augmented reality solutions.&nbsp;With 5G networks, marketers may experiment with immersive, innovative technology like Metaverse. So, there's room for a far more engaging and entertaining interaction with customers in Metaverse.&nbsp;&nbsp;<h3>Data collection and personalization will be faster</h3><h2>&nbsp;</h2>Data collection is likely to improve once 5 G is implemented dramatically. Finding out further information about a customer may frequently be a time-consuming and laborious process. You may need more skills or resources to locate massive amounts of data or load several analytical reports. However, people are looking for a more personalized experience in the Metaverse.&nbsp; &nbsp;These problems could be resolved by utilizing high-speed connections and wireless Internet. There should also be reduced lag time regardless of how you connect to the Internet because competing internet service providers are planning to launch faster Wi-Fi in conjunction with 5G.&nbsp; &nbsp;With 5G data transfer speeds, it is feasible to create hyper-personalized consumer experiences by combining extensive customer data with real-time analytics. Mobile devices connected with 5G will generate an enormous volume of data due to the smooth and continual connectivity they will experience. This is, therefore, excellent news for marketers. &nbsp;This information may yield valuable insights about their clientele as a whole and each client in the Metaverse individually. As we've discussed, customers may have access to more customized experiences than they would in the "real world."&nbsp;They may be able to walk into a business and find that the staff already has a lot of information on them and their tastes, giving them a more satisfying and individualized shopping experience as a result of 5G.&nbsp; &nbsp;In other words, 5G makes the Internet of Things more widely available and usable. Over&nbsp;<a href="https://www.treasuredata.com/industries/retail/">half of the world's leading marketers</a>&nbsp;believe IoT will completely transform their field. Therefore 5G will soon be a must. So, not only will 5G connect more people and devices, but it will also collect high-quality, hyperlocal, granular data. Therefore, it will be easier to tailor your experience.&nbsp;&nbsp;<h2>Conclusion&nbsp;</h2>Network speed is becoming the most crucial factor in how quickly a company can operate. The more efficiently it works, the more you'll be able to get done. The high-speed 5G network is a sensible investment that will pay off and prove to be a beneficial tool for marketers in their metaverse marketing efforts, regardless of the industry in which you work.&nbsp;

Shubham Gwalia

Read on to learn about how 5G will impact your business and what it means for your marketing strategy in the Metaverse.

How Will 5G Impact The Metaverse Experience For Marketers? | Techfastly

How will 5G Transform the Metaverse Experience for Marketers?

SaaS companies often make the mistake of allocating disproportionately fewer resources to customer acquisition. Underestimating your sales cycle length and using the customer acquisition strategy of another business model can be unnecessary speedbumps on your path to success. The same acquisition strategies that work for traditional business models like eCommerce and Digital Marketplaces may not pan out the same for SaaS companies.This begs the question: what SaaS acquisition strategies work, and how can you develop them? This guide will look closely at how you can build strategies to acquire customers. We’ll also examine simple mistakes to avoid at the beginning. &nbsp;<h2>The Basics of Customer Acquisition Strategy</h2>Before delving into the hows of acquiring customers, it’s important to know your basics first.A Customer Acquisition Strategy is simply a plan to help you obtain new customers and establish connections. However, you must remember that before you acquire any new customers, you must form a connection or relationship with them first.In SaaS, forming a relationship with your clients is crucial because, in today’s world, more and more consumers want to invest and purchase products and services that pay close attention to their customers and their wants.While e-commerce platforms have the ability to develop relationships with their clients&nbsp;after&nbsp;they purchase a product, SaaS platforms don’t have the same luxury. Research shows that the average SaaS sales cycle is&nbsp;<a href="https://blog.hubspot.com/sales/saas-sales-ultimate-guide">just under three months long.</a>&nbsp;This is partly due to factors like high product costs and privacy problems, among others.When building a set of strategies, there are a few key questions you need to ask yourself.<ol><li>How much of your total budget are you willing to invest in customer acquisition?</li><li>How do you plan to assign acquisition responsibilities to your employees?</li><li>Where and how does marketing fit into the process of acquisition?</li><li>What methods do you plan on employing to build a steady and dedicated customer base?</li><li>What does your timeline look like in terms of customer acquisition?</li></ol>Once you answer the question listed above, you’ll be able to assess how customer acquisition will impact your organization and its overall structure. It’s worth noting that the strategies for acquiring customers differ from one business to the next – you cannot implement the exact strategies a different company uses for itself.Remember to consider the effectiveness of your strategy and how much it costs to acquire customers.&nbsp;<a href="https://saasoptics.com/saaspedia/cac-customer-acquisition-cost/">Calculating CAC</a>&nbsp;or Customer Acquisition Costs will help determine how much your investments impact your overall profit margins. The lower your CAC is, the more money you can reinvest into your business and its development. Additionally, you must ensure that the clients you invest in are worth the time and effort! You must also calculate the Lifetime Value of the Customer or&nbsp;<a href="https://baremetrics.com/academy/saas-calculating-ltv">LTV</a>.While it might seem as though you’re doing an awful lot of math, it’s crucial to remind yourself that acquiring customers in the field of SaaS takes time and effort. The data you acquire will help you reevaluate your ROI and provide you with insight into which areas of the business require more focus and investments and where your strengths and weaknesses lie in terms of marketing.Now that we’ve got the basics down, let’s look more closely at how to go about building a SaaS Customer Acquisition Strategy. &nbsp;<h2>How to Build and Develop Effective SaaS Customer Acquisition Strategies</h2><ul><li>Figure out what your target market is.</li></ul>Instead of running before learning how to walk by spending time and money on coming up with customer acquisition strategies, remember that you must conduct research and identify your target market. If you fail to figure out the market, you risk selling yourself to customers who don’t particularly care about or need your software as a service. Therefore, a critical question that you need to ask yourself is this: who is my SaaS for?This question’s answer lies in the product you’re selling or the value of the service that you provide.For instance, a company like Squarespace provides tech-savvy and tech-illiterate folks with a platform enabling them to create their websites. Their target market is clear – Squarespace caters to people from all walks of life and provides them with the tools they need to maintain their websites. Customers can sell products, share or host content, track their site’s analytics, and promote their brands.Therefore, once you identify your target market and your main competition, you’ll be better able to assess what customer acquisition strategies and methods will benefit your company the most. &nbsp;&nbsp;<ul><li>Create and maintain brand awareness.</li></ul>&nbsp;While this second strategy might sound obvious, it’s one that we often forget to label a priority. Creating and maintaining brand awareness is what helps you earn a sale and gain higher profits. You cannot expect your future customers to invest in your brand and business if you don’t have an online presence!You can create an image for yourself by implementing various marketing strategies, such as putting together a dedicated email list of clients and communicating with them through bi-monthly updates. You can also pay for advertisements on social networking platforms and optimize your content according to current search engine-optimized practices. You can deliberately start to tailor your brand’s image and improve your web presence based on the marketing strategies that work best for you.Regardless of your marketing strategies, it’s important to remember that reaching as many prospective clients at once should be your end goal. &nbsp;&nbsp;<ul><li>Maintain a well-developed website.</li></ul>&nbsp;When it comes to building customer acquisition strategies, it’s imperative that you make a good first impression, particularly in terms of what your brand looks like online. If your website is still being developed or isn’t pleasing to look at, you run the risk of losing clients because they don’t like what they see. However, if your website is user-friendly, caters to the clients you want to work with, and acts as an example of what you’re selling, acquiring customers becomes much easier in the long run. &nbsp;&nbsp;<ul><li>Ensure that your customers are at the forefront of your business.</li></ul>&nbsp;Acquiring a wide range of clients and ensuring that they stick with you means that you need to put them first at all times. While showing them how beneficial your product or service is can be helpful, it isn’t enough to make them come back to you repeatedly. You need to show your customers how your business gains benefits from you. For instance, you could maintain a constant channel of communication with your customers by opening a chat tool on all the pages of your company’s website. Depending on what your business offers, you could offer your customers the chance to interact with a bot or a live agent that helps them whenever they need it.Ultimately, you must ask yourself whether you are helping your customers get their full needs met by your SaaS company; if not, how can you earn their trust and help them? &nbsp;&nbsp;<ul><li>Showcase well-developed content.</li></ul>&nbsp;If your site does not display content catering to your target market, your company’s potential to perform well on search engines decreases. Whether you’re offering a product or service, ensure that you’ve conducted enough research on the search queries related to your brand, and address them. When you address your customers directly and give them direct information, you avoid bombarding them with irrelevant content! &nbsp;&nbsp;<ul><li>Encourage clients to continue exploring your site.</li></ul>&nbsp;Once your brand gains more recognition, there is a high possibility that you will start to generate more clients who want to engage with you. Therefore, make sure that your site is optimized so that you can easily encourage potential clients to explore the services you offer. For instance, direct them to the pricing page if you offer a subscription-based service! You could also offer a trial period or a money-back guarantee if they aren’t satisfied with your services. &nbsp;<h2>What Common Mistakes Should You Avoid When Executing Customer Acquisition Strategies?</h2><ul><li>Not making use of SaaS metrics to better your acquisition strategies.</li></ul>If you’re just starting out in SaaS, it’s unlikely that your strategies will work perfectly well the first time around. Don’t worry too much about this, but use the metrics to experiment with your chosen strategies to understand what works best for your budget and capabilities. If you refrain from keeping a close eye on the market and the changes that take place within it, you’ll come to find that you aren’t altering your customer acquisition strategies as the market changes. &nbsp;&nbsp;<ul><li>Focusing on the results and not the solutions.</li></ul>&nbsp;Customers connect better with businesses and companies that listen and give back to their clients. If you tend to throw your achievements in your customers’ faces but do little to listen and implement their feedback, you’re likely to lose money and customers at the same time. Instead of tooting your own horn, ensure that your Customer Acquisition Cost (CAC) strategy focuses on bettering a customer’s experience while reflecting your overall brand values.<h2>Conclusion</h2>Customer acquisition strategies are varied, complex, and best studied through a case study model. This guide was designed to give you a headstart, but there will likely be an interim of trial and error as you experiment with what works in your niche market. One company’s approach will not work for everyone, but once you take the leap, you might find that acquiring customers is simpler than you originally imagined.

Izrael Samson

SaaS businesses are always looking for new ideas to improve their customer acquisition strategy. In this blog post you'll learn how to build an effective SaaS customer acquisition strategy.

How to Build an Effective SaaS Customer Acquisition Strategy? | Techfastly

How to Build a SaaS Customer Acquisition Strategy?

Wajeeha Bashir

Understanding how your marketing is performing isn't enough. We'll help you find out how to use ROI to improve your marketing, show you what it means and why it's so important for businesses.

How to Improve Your Marketing ROI? | Techfastly

ROI: Tools, Improving Tactics And Why Is It Important

Dhruv Maheshwari

Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns

Do you know that AI in social media will be worth over <a href="https://www.marketsandmarkets.com/PressReleases/ai-in-social-media.asp">$2 billion</a> by 2023?That?s huge, right?But the fact is even to this day several businesses do not understand the worth of automation and AI in social media marketing.Most marketers and business owners are scared that AI will replace people. That's why they are skeptical about using the right tools. But the companies that are investing in AI are ramping up their social media marketing games.Social media is all about time and content and, AI can help in that. One of the common ways AI helps is by choosing hashtags in your post. If you have been using LinkedIn for your marketing, you must have come across this.Artificial Intelligence recommends these hashtags.Similarly, if you invest in the right tools, the AI will help you discover useful hashtags which can propel your social media posts.AI is helping in suggesting emojis, finding the trends, and a lot more. I'll tell you all about it in detail. So, read till the end.<h3 id="how-is-ai-helping-social-media-marketers">How is AI Helping Social Media Marketers?</h3>Social media has become complicated these days. A marketer has to handle a lot of social media platforms for a brand. And sometimes, things can get a little heated when you are managing so many platforms.But AI is a lifesaver. Here are the reasons why?<h3 id="improves-content-writing">Improves Content Writing</h3>Texts are a big part of social media marketing. In the end, it's the engaging content that helps in reaching more people on social media. Obviously, you require a creative content writer or copywriter to design perfect content. But AI can tell you which words, hashtags, and emojis to use that can help in reaching more people.<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/d97dbf5e8792658b974af1cfecc31f84.png" class="kg-image" alt loading="lazy" width="528" height="334"><figcaption>Source: <a href="https://www.sendible.com/insights/how-to-use-hashtags-on-linkedin">Sendible</a></figcaption></figure>Many social media websites also suggest hashtags for your content. You can find this on Instagram, LinkedIn, and even Facebook. These help you select the trending ones. To top it all off, you also may have to invest time in hashtag and emoji research.There are tools such as <a href="https://trends.google.com/trends/?geo=IN">Google Trends</a>, which uses AI to find the trending hashtags. But you can rely on the social media AI recommends. They utilize the historical data of your posts to suggest suitable hashtags.<h3 id="always-available-for-communication">Always Available for Communication</h3>Facebook, LinkedIn, Instagram, and more are some popular names in the social media sector. Almost every brand has an account in these. People are more likely to research products and goods even on social media to get an idea about their purchase.So, it's always useful to have your communication line open for the people. But you never know when a person might ask a question. It can even be at the dead of the night.Your marketer or sales team member may not be available to connect with the prospect as it's beyond working hours. In such a scenario, AI chatbots are a great help. Facebook, Instagram, LinkedIn, and more use such chatbot facilities so, you don't have to answer every message.Using this AI tool, you can design and create generic messages for your prospects. So, they feel like they are talking to a person. Your sales team can carry on from where the conversation is left.<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/4017d57d30cee5d7425daf640e03c6d0.png" class="kg-image" alt loading="lazy" width="753" height="502" srcset="https://techfastly.com/content/images/size/w600/2021/07/image-14.png 600w, https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/4017d57d30cee5d7425daf640e03c6d0.png 753w" sizes="(min-width: 720px) 720px"><figcaption>Source: <a href="https://www.vox.com/2016/4/12/11586054/facebook-messenger-1800flowers-spring-commerce-bots">Vox Media</a></figcaption></figure>So, if you haven't started using your Facebook chatbots, it's high time you should go ahead with it. But try to make the messages as friendly as possible. The target is to make the prospect feel that they are communicating with a person and not a bot!<h3 id="keep-up-with-all-the-trends">Keep up with All the Trends</h3>As a social media marketer, you have to stay ahead by following the trends. Even before something blows up or goes viral, you have to get into it and create suitable content. You may have an employee keeping up with all the updates, but it may be a waste of manpower.Instead, you can get help from an AI tool that can tell you about all the trends and updates that are happening at the moment on popular social media platforms. For example, if a particular dance move is getting viral on Tiktok, you might want to recreate the same for your brand.So, the AI will tell you which ones are getting viral, so you have enough time to create the content.At the same time, you need to stay updated with all the news. You have to know who is talking about you and respond instantly. AI can help you with that as well.You simply need to have the right tools.When you keep up with the trends, your prospects and customers will feel more connected to your brand.<h2 id="how-is-ai-revolutionizing-social-media-marketing">How is AI Revolutionizing Social Media Marketing?</h2>Time management is an important thing social media marketers have to deal with daily. Even when they are off-duty, they have to keep up with the happenings of social media. Constant observation is vital.If you are too late to a trend, it can impact your brand image. So, you don't want to miss it. AI and machine learning can help you remain updated with all the news and happenings. Those companies who have used AI technologies for their social media marketing have benefited a lot.It lessens the manpower and provides accurate results. AI is constantly evolving. You can expect AI to write social media posts in the future. So, you have to be ready to get the right tools at the right time.Artificial Intelligence lessens the guesswork a marketer has to do for social media. It will come up with the facts with proper research. Therefore, you should try to use it. It's not going to replace your marketers, but enhance the work!<h2 id="ready-to-use-ai-tools-for-your-social-media-marketing">Ready to Use AI Tools for your Social Media Marketing?</h2>By using AI, you'll focus more on the jobs that require human creation and finesse. AI can take over all the time-taking jobs like observing social media 24/7. However, you must note that AI isn't perfect.You can?t solely rely on all the results AI provides you. So, you might want to have your social media marketer go through the results. But it will surely help you save a lot of time and manpower for your company.

Ambika Bhandari

How is AI Transforming Social Media Marketing?

The success of a startup can be measured by its conversion rates. Optimizing a website for better conversion rate is an uphill task, more so for a startup website.Despite carefully planning your product to be affordable, fast, and intuitive, you do not receive the customer response you were hoping for.Optimizing your startup site involves a few unconventional approaches. There are a lot of anomalies in the startup ecosystem.<h3 id="never-assume-stuff">Never Assume Stuff</h3>Most startups make the grave mistake of "just assuming stuff," sometimes your assumptions may be correct, but (don't be offended by this) your opinion does not matter. Yes, you built the product, but you have not made it for yourself. When you assume stuff with your website, you are just shooting yourself in the foot. You don't want to be assuming anything. You want to have reliable data and test every idea that you have. You may see some companies' statistics, and what's benefitted them, those changes can end up doing more harm than good for you. It may work for them, but that does not mean that it will work for you and vice versa.<h3 id="improve-page-load-time">Improve Page Load Time</h3>If you get the right audience to your site, your site also needs to be fast. You may have heard this a million times before, but managing to get your site to load in under 2 seconds is essential. Read more on page load time optimization here (<a href="https://moz.com/learn/seo/page-speed">https://moz.com/learn/seo/page-speed</a>). Improvement of your site's load time by 1-second conversion rates will improve by 7%.<h3 id="your-copy-has-to-be-great">Your Copy Has to be Great</h3>Getting the right audience and the site being fast enough won't help if your copy is not good enough. A poor copy can be harmful to your conversion, whereas a good copy can drastically improve your conversion rate. If your copy can hook your visitor's interest long enough to guide them to CTA and explains why to use your product and not what your product is, then you are fine with your existing copy, else you need a new, better copy. Using benefit-based bullet points can further improve readability. You'll be amazed to know the number of startups that explain what and not why. You need to understand the visitors don't care what your product is as long as it solves their problem.However good your copy may be, people do not have the time to read, they only skim through. So, it needs to be concise to be effective. If you've got more to say than you can fit in your copy without making it lengthy, do so in a visual format. You can have an image showing some statistics rather than writing it in text, or you can make an introductory video explaining what your product is and how it's beneficial to the visitor. Visual formats (especially video) are significantly more effective than regular text.Pro-tip: Wistia (a popular video hosting service) offers a turnstile feature allowing you to insert a form inside a video player. If you plan to use this feature, make sure to put your form in the first 10-20%. That is when they are found to be most effective.<h3 id="design-matters">Design Matters</h3>If you've got the right audience, your site is fast, and it has a good copy, but you lack good custom design, chances are your potential customer will choose your competition over you. Cliche look of your site won't make a good impression in the visitor's mind. A/B testing can be of great help if you want to see how different designs perform to help you make the right design decisions. A good design for your site is responsive, clearly state your strong points where you outperform your competition, uses the right colors but most importantly, clearly direct towards your CTA, and is easy to navigate. Don't assume people know what to do on your site.While you are redesigning, make sure you multiple landing pages. You do not want to show people coming from an ad campaign of how you are eco-friendly the same page you show to people coming from another ad telling how fast your product is. People got attracted to the ad and hence clicked on it. Don't generalize everything after you have got their attention for something specific.<h3 id="social-and-authority-proof">Social and Authority Proof</h3>Social and Authority Proof is important for your conversion. But when you abuse it, it will have a negative effect on your visitors. Testimonials can be of great help; if you don't already have testimonials add them to your site. Ask your customers for videos offering something in exchange for that video. No one wants to take the risk of spending money on something new in the market. Show the number of customers you already have; this builds authority. If you'd like to read more building social and authority proof, read this article <a href="https://www.nngroup.com/articles/authority-principle/">here</a>, which talks in more detail about Authority Principle by Therese Fessenden.Pro Tip: Buy a toll-free number and mention it clearly on your site. For some reason, people, especially the 40+ age group, love the phone, and this works great for building authority as well. Even if you do not have someone to answer, all you have to do is get a toll free forward it to a voice mail where it says, "Hey, thank you for contacting XYZ, we are receiving a high amount of calls, please contact us at (your contact address)"<h3 id="survey-your-customers">Survey Your Customers</h3>Survey your existing customers. Ask your existing customers if they think there is a chance for improvement, and if you start to see a pattern, it is a clear indication you need to upgrade your offering. Ask them how they like your product. Also, ask them why they bought from you, do not assume why they purchased from you; it may be opposite from your assumption. Again, if you see a pattern here, change your ad campaigns and adjust your landing pages to be more optimized.This subject was a little bit hard to talk about because CRO is based on data, and it differs for every company, so bear in mind that not all suggestions are perfect for everyone. The needs of your company vary depending on which phase it is going through.Needless to say, no amount of CRO will ever fix your product and keep getting new customers. You may get a few conversions initially, but eventually, your company's fate is decided by your product.

Brijesh Wawdhane

Optimizing Conversion Rates for Startups

B2B is one of the ways to boost sales. From the last few decades, B2B has become common in the world. Many companies like Alibaba, Global Sources, eWorldTrade, and Made-in-china are the best example of it. B2B selling or marketing can be done in two major ways. The first one is Face to Face B2B selling, and another one is online B2B selling. The first B2B selling option is more striking one as compared to email marketing. Even most of the companies prefer this way to enhance the rate of B2B selling.According to the <a href="https://hbr.org/2017/04/a-face-to-face-request-is-34-times-more-successful-than-an-email">Harvard Business Review</a>, the face-to-face request is 34% more successful as compared to online marketing. Due to the COVID-19 pandemic, many renowned companies have started avoiding face-to-face selling because there are high chances of the rapid virus spreading.In today?s article, we are going to discuss how the companies are going to manage their sales if there would be no face-to-face B2B selling option. We will also explain how companies are managing B2B selling in the COVID-19 environment, and if you are running a business, then we have also listed some of the best tips from professionals for you.Face-to-face selling in a B2B environment:As we mentioned before, face-to-face B2B selling is one of the ways to bring more improvements to the business. According to <a href="https://www.oxfordeconomics.com/Media/Default/Industry%20verticals/Tourism/US%20Travel%20Association-%20ROI%20on%20US%20Business%20Travel.pdf">Oxford Economics</a>, many business travelers and executives believe that 28% of the current market would be lost without the involvement of the face-to-face meetings.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/a85f0056c3e3aa1c7d4a05db4e6267d5.jpg" class="kg-image" alt loading="lazy"></figure>Indeed, making a successful in-person meeting is not a simple task, but some of the following general instructions can do it. Before making a face to face meeting with a customer, always keep the following points in mind.? Communication is a key: One of the biggest mistakes made by most of the business executives is the wrong communication with the clients. Before going for the face-to-face meetings, always practice the way of your speaking. Try to focus on their benefits rather than representing your services. Explain to them how your product is going to enhance their business.? Don?t be in a hurry for arranging face-to-face meetings: Before arranging a physical meeting, always research for your customer. Researching will help you out to get familiar with the client's preferences. Keeping in mind the client's preferences, you can judge whether this meeting will become successful or not. It is better to arrange a short introductory phone call or the video before making a final decision.? Prepare your agenda: Face-to-face meetings are successful until you keep them on track. Always prepare a detailed agenda, and don?t forget to highlight the main points before meeting your prospect. Share your plan with the customer; this will make them clear that what you are expecting from them. Don?t be so fast; allow them some time to ask questions. The more questions they will ask, the more things will get clear.What will happen in the post COVID world?Due to the COVID-19 pandemic, not only local businesses, but many renowned companies like Twitter, Google, and Facebook also announced to keep their offices shut until the crises are over. Till now, all of the employees are working from their homes. Every important meeting, including the B2B selling meeting, is getting arranged through Skype and Zoom. It seems like only the video chat B2B conference and online marketing will work in the present situation.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/13436d5a1e64f22fd222e9de48a04338.jpeg" class="kg-image" alt loading="lazy"></figure>Well, that all was about the present situation, but what about the future? What is going to happen after the end of COVID-19? How long will it take to restore the normalcy? A few days ago, after extending the privilege for the Twitter, Jack Dorsey (CEO of Twitter) announced to keep the offices shut of his payment services organization, ?Square? till 2021. He believes that employees should be allowed to work from where they feel more energetic and creative.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/56b44131ae33b71b313783b2c4d78ac6.jpg" class="kg-image" alt loading="lazy"></figure>Similarly, as a reminder for this year, Google has told the employees to work from home. Facebook is also following the same strategy. They have announced to reopen all of the branches in the 4th week of July, but the company will allow the employees to work from home if they can do it. So, this would be a post COVID world where people will work remotely.How has Coronavirus affected B2B sales?Coronavirus and lockdown have disrupted businesses across the world. Well, the same impact of the Pandemic is on the B2B sales. As we explained before, face-to-face meetings play a vital role in B2B sales, but due to the COVID-19 pandemic, customers have started avoiding the in-person sessions. According to <a href="https://contemsa.com/resources/b2b-sales-statistics-coronavirus-infographic/">Contemsa</a>, 73.9% of business-to-business roles convinced that their sales rate has decreased due to the COVID-19 outbreak.There are also some of the companies that are representing high sales during this situation. Such companies include software developing organizations, which are helping out other businesses with the best home working solutions.Other than software companies, many more organizations are doing good business in the market without having in-person meetings with the client. If your business is not doing well, then you should be following some of the best tips that we are going to share later in this article.Some tips by the pros:Many businesses have started facing losses during this period of COVID-19. Has COVID-19 also ruined your business? Now, here we are going to share some of the useful tips by the professionals through which you can revive your sales. These tips will help you out to increase your revenues during this situation.<ul><li>Switch to <a href="https://shopzio.com/">ShopZio</a>:</li></ul><a href="https://shopzio.com/">ShopZio</a> is the best marketplace for B2B selling. This platform features a variety of brands and also buyers. ShopZio is an omnichannel platform that facilitates the interaction of both buyer and seller. At the start, there were only a few brands registered on this site. Still, during the period of Coronavirus, the registration percentage increased, and now, the company receives multiple requests every day from the vendors to get them registered on ShopZio.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/a7b40924f1aeced3d49f0bd53c080d3f.png" class="kg-image" alt loading="lazy"></figure>In total, there are 185 suppliers on ShopZio along with, 35,000 active buyers. You can also introduce your brand on this site, just by following a simple procedure. Once you got registered on it, you can start making millions of dollars by selling your product.? Try <a href="https://www.engagio.com/press-releases/engagio-releases-unified-account-inbox-to-unlock-insights-buried-in-email/">Engagio Scout for sales</a>: While searching over the internet, you will find a wide collection of business tools. No doubt, most of them will be useless, but to save your precious time, you should be directly checking out Engagio Scout for sales solutions.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/71189f32d205f06af5026529ad7021e3.jpg" class="kg-image" alt loading="lazy"></figure>This intelligent solution designed by Engagio will help out the sales representatives by allowing them access to the Unified Account Inbox. By using this software, you can mine calendars and emails to gather data about your target account.By using the collected data, you can judge the activities of a specific account. So, now, learn more about your client?s business activities by using this software before contacting him.Niche Tools/Tactics to create closer relationships:To maintain the high sales rate in the market, the very first thing is to make a close relationship with the clients. Indeed, one of the hardest tasks is making a closer relationship with a buyer, but now, you can do it easily by using some special techniques and tools:<ul><li>Send coupons/promo codes to your customers:</li></ul>For building strong and closer relations with a buyer, keep offering them free coupons. These coupons can be related to virtual wellness classes. Such promos will make them feel that your company really cares about them.Just purchase the promo codes of different exclusive online classes and start sharing them with your clients. This strategy will create a separate space in the client?s heart, and he will prefer your company for the next time.? Create your Slack community:<a href="https://slack.com/">Slack</a> is one of the best platforms for B2B selling companies. It helps you out to present your services. By creating a Slack community, you can invite the stakeholders. Once the majority of the stakeholders have joined the community, start promoting the webinars, podcasts, campaigns, and e-books. In this way, the buyers will start getting attracted to your product. To get more attention from the customers, start hosting exclusive Ask Me Experiences (AMAs).<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/2e83bed12dbda0a4e003a2f42fe665ba.png" class="kg-image" alt loading="lazy"></figure> In case you are not receiving a good response, then track the brand?s perception by taking reviews that what people think and feel about your brand. By keeping in view all of the responses, start making changes in your business strategies. By making changes in your campaigns and webinars, you can become successful in attracting a large gathering.Even this platform will also help you out to keep engaged with the users. You can discuss the problems or the issues that a user is facing. It would be best if you also were listing the solutions so that a user should find your community helpful.B2B selling in the post-COVID world will be difficult. But with strategically devised investments and plans, anyone can run it successfully.

Sameer Ali

B2B Marketing Strategy in the Post-COVID World

Premium reporting on technology, startups, VC funding, and software from Techfastly tagged with marketing. Read about trends and strategies for marketing.

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