<p>The word Metaverse, if segregated, has two terms in it- 'Meta' meaning beyond, and '<em>Verse</em>' meaning universe. The Metaverse, as hinted by its name, is a virtual world on the internet that contains a variety of experiences, settings, and beings. It is the conjugation of virtual reality, augmented reality, and the internet. The Metaverse is evolving at a breakneck pace because of virtual reality technologies and tools.</p><p><em>Neil Stephenson</em>, an American science fiction novelist, coined the phrase in his 1992 novel "<em>Snow Crash</em>". Today, Mark Zuckerberg's fantasy world, Meta, has a completely different notion. It's an open-source network that allows users to connect freely, engage, and explore in an unrestricted environment.</p><p>While mirroring our reality, Metaverse is free of earthly constraints and acts as an open platform for digital communication, information sharing, and creativity development. It's no wonder that this unique concept has gotten so much interest; in 2021, nearly 85 million people will have used AR or VR at least once a month.</p><p>(Read more about Metaverse <a href="https://www.digitalstrategyone.com/how-will-metaverse-change-the-future-of-digital-marketing/"><strong><em>here</em></strong></a>)</p><h2 id="marketing-with-metaverse">Marketing with Metaverse</h2><p>For years, marketers and organizations alike have been waiting for the AR/VR sectors to take off. The marketing game will evolve substantially as we continue to adapt to new ways of marketing to clients through the usage of augmented, virtual, and mixed realities. Mark Zuckerberg, the CEO of Facebook, made headlines when he announced his new startup, Meta. The new brand was created to bring people and contemporary technology together in new and intriguing ways.</p><p>Marketers that use the new metaverses in the future will be able to connect with their consumers in innovative yet centralized ways, radically altering the digital marketing landscape in the process. If we look at Facebook, it is centralized. So, it probably will never be completely decentralized. But it is also important to learn that to serve as valuable marketing tools; metaverses do not have to be decentralized.</p><p><strong><em>Here is how the 'Meta' metaverse helps improve digital marketing:</em></strong></p><p>The Meta Metaverse was created to make it simple for people to interact with one another, find like-minded groups, and expand their digital enterprises. It entails a shared virtual area in which digital avatars represent users. The Metaverse's worlds continue to develop and evolve as a result of users' activities and interactions. This implies that there is no genuine 'end' to the Metaverse. It continues to expand as more users join.</p><p>It is essential for marketing firms and their workers to remember that Meta's Metaverse and other virtual environments are digital environments. Consumers can get information, make purchases, and spend money at these venues. Businesses that want to make use of this technology must establish relevant, interesting, and long-term positions in the Metaverse. They will effectively reach their target audiences if they do this.</p><p>Metaverse may be a benefit to any company's digital marketing, as more than half of advertising revenue has been spent online in recent years. The Metaverse has the potential to transform marketing in a range of industries, and some of those companies are already lining up to get a foothold in this new digital territory.</p><p>Looking at the case of the fashion giant Gucci. Gucci has a paid collaboration with the popular game platform Roblox, which is a virtual reality powerhouse. Roblox's community, which has over 43 million daily active users and counting, provided the ideal setting for Gucci to test out its latest experiment in fashion digital marketing, allowing users to dress their avatars in collectible and limited-edition Gucci handbags, sunglasses, and hats for a fraction of the real-world price. Items were buried and set in a virtual Gucci Garden, emulating the real-life Gucci Garden shows in Florence and other major cities around the world. Gucci was introduced to Roblox's primary market, players aged 9 to 15, and the world of luxury products was opened out to a wider audience.</p><p>Other brands have performed similar experiments as well. Other businesses and companies have entered the Metaverse through immersive digital advertising, opting to develop entire worlds dedicated to their brands to increase brand awareness and engagement.</p><p>Some companies and organizations have experimented with inserting adverts in gaming settings that measure exposure in real-time across mobile, console, and virtual reality platforms like Roblox. While these advertisements resemble real-world advertisements, they are perfectly integrated into the gameplay; thus billboard advertisements or branded clothes might appear in-game exactly as they would in real life.</p><p>More crucially, this allows marketers to test measures such as how long users hold virtual items in their peripheral vision, how much space those things take up in users' peripheral vision, and where users glance when seeing adverts.</p><h2 id="key-features-of-metaverse-that-make-it-a-marketing-asset">Key Features of Metaverse That Make It A Marketing Asset</h2><p>The Metaverse has many distinctive and novel qualities that make it a valuable resource for marketers.</p><h3 id="it-operates-in-real-time">It operates in real-time:</h3><p>It exists and functions in real-time, with a chronology that is comparable to that of the real world. With B2B SaaS software, marketers can easily contact target consumers at the correct moment.</p><h3 id="it-is-always-active">It is always active:</h3><p>Even if a user exits the Metaverse, it remains operational. Whether or not users are present, the virtual worlds that exist within it continue to exist endlessly.</p><h3 id="it-is-self-contained">It is self-contained:</h3><p>The Metaverse is a self-contained realm where users may buy, sell, create, invest, study, play, and own. Users can also get praise and acknowledgment for their contributions to the Metaverse's expansion.</p><h3 id="it-allows-user-generated-material">It allows user-generated material:</h3><p>Users of the Metaverse can produce and share material that other users will like. This is comparable to the notion of user-generated content in social media marketing, which has shown to be an effective strategy to increase brand exposure in digital environments.</p><h2 id="bottom-line-is-metaverse-the-future-of-marketing">Bottom Line: Is Metaverse The Future of Marketing?</h2><p>In the field of digital marketing, metaverse marketing is the next stage. The emergence of the Metaverse might also signal significant changes in search engine optimization. Brands will need to adapt to 3D media to tell their brand story gradually. Marketers will need to keep up with quickly changing technical advancements to keep their strategies relevant.</p>

Bhumika Dutta

How Metaverse is Changing The Marketing Landscape?

<p>The internet has fundamentally reshaped the course of human history for about four decades now. And it continues to evolve each day. The internet has revolutionized communications to such an extent that we increasingly use it every day for nearly everything. One of the simplest examples of Internet advancement is that people no longer spend hours staring at computer screens; instead, they use their mobile phones while on the go to stay connected. In the brief history of the internet, the creation of Web 2.0 in the first decade of the 21st century created its own revolution. However, two new terms have intrigued people and promise a whole new world of modern-day internet in today's time. We call them Web 3.0 and Metaverse. Before you read further, it's important to know that both of these concepts are not alike. The purpose of this article is to clarify the difference between Web 3.0 and Metaverse, and the ways in which each has been recognized.</p><p>It would be unfair to say that neither concept has been fully developed. Web 3.0 is considered the internet of the future, and the Metaverse is how the internet might seamlessly integrate into our daily lives.</p><h2 id="what-is-web-30"><strong>What is Web 3.0?</strong></h2><p>Web 3.0, also called Web3, is a third generation of the internet that provides a faster, easier, and more efficiently personalized user experience by connecting decentralized data through the internet. It uses blockchain, cryptocurrency, non-fungible tokens, and other technologies to create platforms built on edge computing concepts and artificial intelligence. The term Web 3.0 was coined in 2014 by Gavin Wood, Ethereum's co-founder, though John Markoff of the New York Times is also credited for coining the term back in 2006. As envisioned by many, Web 3.0 would provide complete privacy and decentralization far from the tech giants and simplify scalability and data security. This new paradigm of open, trustless, and permission less networks will eventually provide the capability of coordinating and incentivizing the long tail of companies, organizations, individuals, and data providers that are the disenfranchised backdrop to many of the world's greatest challenges, such as health, finance, etc.</p><p>Semantic web technology relies on understanding the context and concept of the data to interpret its meaning. Consequently, web 3.0 delivers to users the most accurate and relevant results when they search for answers. With Web 3.0, users can read, write, and interact with content through apps and websites. Instead of centralized databases for storing application state or a centralized web server that hosts the back end logic, Web 3.0 completely relies on the blockchain, which anonymous nodes maintain.</p><h2 id="what-is-metaverse"><strong>What is Metaverse?</strong></h2><p>A metaverse is a network of virtual worlds that utilize augmented reality (AR), virtual reality (VR), and blockchain technologies to foster social interaction within a virtual environment. This virtual environment simulates a digital environment setting and offers a wide range of entertainment and projects that are based on the real world. Metaverse proponents predict humans will be able to navigate virtual worlds as digital avatars in the near future. To understand Metaverse in simpler terms, let's take the example of online shopping. In an alternative to 2D applications on a mobile device or browsing the web by flipping through pages, Metaverse allows users to interact with websites as in-game characters or avatars, such as shopping in a 3D mall or exploring a 3D building. A virtual building will allow users to seamlessly interact in 3-dimensions and immerse themselves in the virtual world. In addition, users will be able to walk or virtually teleport from one "website" to another.</p><p>So, in essence, the Metaverse concept would be a more interactive and immersive internet where users can navigate from one virtual world to another. Compared to Web 3.0, Metaverse fulfills its needs by utilizing Web 3.0 innovations.</p><h2 id="web-30-vs-metaverse"><strong>Web 3.0 vs Metaverse</strong></h2><p>You can clearly differentiate Web 3.0 from Metaverse by their existing definitions. Apart from these technological definitions, the basic difference between both Web 3.0 and Metaverse is that Web 3.0 is the technology that allows online activities to be conducted on it. Alternatively, Metaverse describes a futuristic era in which humans can enter the digital periphery through computer-assisted technology.</p><p>It is crucial to understand that the vital component of Web 3.0 and metaverse comparisons is the underlying technology. Apart from virtual and augmented reality, connectivity, interfaces, decentralization, experiences, and supporting technology form the core of the metaverse ecosystem.</p><p>The web will not change, even though it's version 3.0. It is still a location that will continue to be virtual. A Web 3.0 could also look like today's internet, only with computers and smartphones rather than VR headsets. Web 3.0 intends to create a decentralized web-based only on blockchain and cryptocurrency.</p><p>Metaverse technology still needs to be accessible for it to become a reality, which will be made available only when more tech companies contribute towards it. It will require a completely new web infrastructure and components. It is equally required to build extremely sustainable and powerful computer systems to handle the comprehensive concept of Metaverse. As of now, companies like Facebook, Microsoft, and Snapchat have attempted to create the Metaverse.</p><p>Among the other major differences between web 3.0 and Metaverse would be its possible applications. As you read earlier, Metaverses are new dimensions combining entertainment, gaming, education, simulation-based training, and social networks. All of these metaverse applications are, on the other hand, still being developed. On the other hand, web 3.0 specifies the upcoming version of the internet. Because it applies to the whole internet as a set of standards rather than just specialized apps, web 3.0 affirms to benefit everyone rather than just a small minority of people.</p><h2 id="summary"><strong>Summary</strong></h2><p>While we're seeing glimpses of both Web 3.0 and Metaverse, there is a common perspective that claims that neither is likely to change the status quo of today's internet. On the other hand, it's also true that if these technologies come into existence, they are sure to benefit industries beyond gaming and entertainment. Despite the fundamental differences between Web 3.0 and Metaverse, both can grow and develop into even greater things, and that's why there's so much interest in how the two can bring in new technological advances through their interaction.</p>

Pallabi Das

The Actual Difference Between Web 3.0 and Metaverse

<p>After Facebook has changed its brand name to Meta, everyone is talking about the Metaverse. It is evident that Meta is a reference to the Metaverse. In case you didn't know, it is a new genre of the digital world. There are limitless possibilities in the Metaverse. People are buying houses, partying, and Paris Hilton even performed as a DJ in a group, in the metaverse space.</p><p>Although Facebook did not invent the Metaverse and is not the only player in the field, they have raised a lot of discussion about digital reality. People have wondered how to get in on the action as the Metaverse has grown in popularity, and the current craze is digital real estate.</p><p>The idea of digital property or intangible assets is still very new and, to some extent, unbelievable to a lot of us. However, digital real estate can be useful in a lot of ways.</p><p>Before diving into investing in Metaverse real estate, here are a few things you should know.</p><h3 id="metaverse">"Metaverse"</h3><p>Not long ago, the concept of the <a href="https://techfastly.com/the-metaverse-a-marketers-guide/">Metaverse </a>seemed like fiction. But it is slowly turning into a reality due to crypto trading. In simple terms, the Metaverse is an online 3D virtual realm. It connects users in every aspect of their lives, and it can be navigated without any interference from corporations.</p><p>As the Metaverse develops, it will influence how we think about the internet. In addition to new digital-native assets, spaces, and experiences, it will emphasize collective ownership, community support, and a decentralized economy.</p><h3 id="metaverse-real-estate-and-the-future">Metaverse Real Estate and The Future</h3><p>Metaverse comprises several digital realms inspired by virtual metropolises in three dimensions. These immersive digital experiences are powered by virtual reality, avatars, and artificial intelligence. Currently, there are no clear indications as to whether the current wave of metaverse real estate investment will be the next big thing or just another financial bubble. However, experts predict the Metaverse will become a functioning economy within a few years.</p><p>In the Metaverse, real estate investors have a limited choice of digital platforms to buy and sell properties, and each one has its own currency. In addition to Decentraland's MANA token, investors have access to NFTs, such as land parcels, on the platform's marketplace. So, investors who had bitcoin trading experience will have an advantage when buying and selling land in metaverse space. In addition, investors have many options regarding the prospects of using the land. For example, virtual lands can be used as a concert hall, a co-working space, or business meetings.</p><h3 id="how-does-it-differ-from-physical-real-estate">How Does It Differ from Physical Real Estate?</h3><p>Virtual real estates are nothing like our physical real estate. Investors need to know the key differences between these two, from their purpose and limitations to the cost of their creation.</p><h3 id="%E2%97%8F-lack-of-data-in-the-metaverse">?      Lack of data in the Metaverse</h3><p>Because the Metaverse did not exist before 2003, there isn't much data to work with right now, unlike the real world, where some records go back to 1000 years.</p><h3 id="%E2%97%8F-the-ownership-of-your-property-is-not-centralized">?      The ownership of your property is not centralized</h3><p>Although your purchase of an NFT is recorded on the blockchain, no one but you knows who owns it. You can keep records in a digital wallet, but you will lose them if you forget the password.</p><h3 id="%E2%97%8F-there-is-a-limit-on-lot-sizes-but-not-platform-sizes">?      There is a limit on lot sizes but not platform sizes</h3><p>While each metaverse platform has a limited number of lots, infinite media is possible. Users may abandon your platform if they believe it will not remain popular. You should think of the Metaverse as a collection of planets between which humans can travel.</p><h3 id="%E2%97%8F-metaverse-platforms-may-crash-at-any-time">?      Metaverse platforms may crash at any time</h3><p>Your metaverse property will vanish if the platform fails due to a lack of funding or interest.</p><h3 id="%E2%97%8F-in-the-metaverse-there-are-a-limited-number-of-rules">?      In the Metaverse, there are a limited number of rules</h3><p>In the Metaverse, you cannot design or zone structures. You can only build what you can imagine and fit on your lot. There are currently no taxes. Fire codes or health threats do not exist here. So, event spaces and businesses can be designed more efficiently without worrying about storage, restrooms, and square footage for social distance.</p><h3 id="%E2%97%8F-metaverse-has-no-geographical-borders">?      Metaverse has no geographical borders</h3><p>There are no geographical limitations in the Metaverse. The accessibility of events may benefit local businesses since the cost of expanding their global reach will be reduced.</p><h3 id="advantages-and-disadvantages">Advantages and Disadvantages</h3><p>Like everything else, metaverse real estate comes with its own set of pros and cons. They are listed below.</p><h3 id="pros-of-investing-in-metaverse-real-estate">Pros of investing in Metaverse real estate:</h3><p><strong>? Several well-known brands are entering the Metaverse</strong></p><p>A lot of popular companies are venturing into the Metaverse. For example, RTFKT, a manufacturer of NFT footwear, was recently purchased by Nike.</p><p><strong>? Millions of dollars are being poured into the Metaverse by developers</strong></p><p>Tokens.com recently broke the previous record by purchasing a $2.5 million property in Decentraland with a $4.3 million land acquisition from Republic Realm.</p><h3 id="cons-of-virtual-real-estate">Cons of virtual real estate:</h3><p><strong>? The metaverse qualities market is currently small</strong></p><p>Before entering it, you must acknowledge it's a niche market with a small audience and that it will likely remain that way.</p><p><strong>? If a metaverse platform fails, you'll lose your money</strong></p><p>Even if members have a say as to whether the platform closes, if there isn't enough money to cover the costs, the platform might shut down, and you might lose everything.</p><p><strong>? For a variety of reasons, the Metaverse isn't good for the real world</strong></p><p>The cryptocurrency security that powers the Metaverse is not helping the environment. Bitcoin mining is estimated to consume 91 terawatt-hours of energy per year.</p><h2 id="conclusion">Conclusion</h2><p>To wrap it up, you can not predict a platform's success or failure during its early stages. Choosing the next big platform could give you a nice profit, but if you don't keep an eye on things, you could lose everything you have invested. There's still a lot of money to be made on the established platforms. You won't get 1,000 percent returns in places like Decentraland and The Sandbox, but you may receive consistent returns, just like the real world.</p>

Yash Modi

All You Need to Know About Entering the Metaverse Real Estate

<p>Marketing, like technology, evolves at a rapid pace. Metaverse creation is a relatively new technological development, but it will have an unprecedented impact on the human experience.</p><p>While digital marketing has advanced substantially over the previous three decades, many organizations and marketers have been baffled by the metaverse. What are some ways they can leverage the metaverse?</p><p>The metaverse is introduced in this post. This will entail both a deconstruction of what it means and an evaluation of its current and future stages.  After that, I'll go over some future strategies for marketers to use the metaverse, as well as how they can get involved.</p><h3 id="the-metaverse-what-is-it">The Metaverse: What Is It?</h3><p>According to venture capitalist and journalist Matthew Ball, and later by Zuckerburg, there is a lasting network of real-time rendered 3D environments.</p><p>Simply described, the metaverse is a made-up version of the internet that allows users to interact with 3-D virtual environments online. This is accomplished using personal computing (for example, the online game Second Life), augmented reality headsets, and virtual reality headsets.</p><p>That isn't to say that some aspects of the metaverse don't exist currently. Many people believe that games like Fortnite and Roblox are the foundation for the metaverse's future. Virtual avatars, in particular, can collaborate with their virtual world and other gamers.?</p><h3 id="is-nft-related-to-metaverse">Is NFT Related to Metaverse?</h3><p>A non-fungible token is any digital element that does not have a monetary value. NFT is primarily represented by digital art, such as animation. With the metaverse, an NFT, on the other hand, can become so much more.</p><p>The international investment firm Morgan Stanley forecasts that thanks to the metaverse, NFTs could develop to be a $56 billion business by 2030.</p><p>As the number of virtual avatars grows, so will the demand for virtual fashion. The urge to express oneself digitally is clear, and fashion is one of the most accessible avenues to do so. Consider the market success of avatar-based virtual games like Roblox and Fortnite.</p><h3 id="marketing-in-the-metaverse-what-is-to-be-expected">Marketing in the Metaverse: What is to be expected?</h3><p>You're behind the times if you haven't considered the metaverse. It is, in other words, unavoidable. The metaverse will influence marketing in a number of different ways, some of which you can use currently.</p><h3 id="virtual-reality">Virtual Reality</h3><p>Virtual reality is an idea that has been around for a long time. In fact, it's been around in some form or another for decades. Of course, it has progressed rapidly in recent years and will continue to do so in the future.</p><p>You may engage your customers in a variety of ways with virtual reality, from product creation to marketing. They can be a part of the process at any point. Furthermore, rather than shunning such possibilities as they would with online marketing, many purchasers will go out of their way to find them. Generations Z and Alpha, who are entering adulthood now and then in the next fifteen years, will be more at ease in these situations than any previous generation.</p><h3 id="augmented-reality">Augmented Reality</h3><p>In contrast to virtual reality, which fully replaces your view, augmented reality only enhances it. Consider the popular smartphone game Pokemon Go or "smart glasses." These devices take pictures of your surroundings and then enhance them with images, animations, or statistics.</p><p>What part does marketing play in all of this? Whether you're shopping for an outfit, glasses, or a new car, you'll benefit from augmented reality. Customers can interact with your products in an augmented reality environment without leaving their homes. Even in-store encounters, though, will benefit from the metaverse. Due to the fact that augmented reality is an interface in the real-world environment, it is commonly used in the retail space for relaying in-depth information, showcasing new features, and so on. Consider it a bonus marketing opportunity.</p><h3 id="the-metaverse-branding">The Metaverse: Branding</h3><p>The opportunity for advertising and branding will grow as the <a href="https://techfastly.com/facebook-is-building-a-metaverse/">metaverse</a> expands. Avatars' virtual message boards, items, billboards, and even their virtual clothing are all incorporated.</p><p>NFTs will play an important role as well. By customizing avatars and locales like stores and "homes," you may create branded virtual content for your customers. This allows you to branch out into areas of merchandising where you haven't previously worked, such as virtual clothing and digital art.</p><p>According to Cathy Hackl, it's not as simple as going "direct-to-avatar." To put it another way, breaking into the scene isn't as simple as creating a virtual prototype of your product. In particular, this applies to businesses that sell products that cannot be easily digitized, such as apparel, art, or other products. Brands have managed to pull it off. Take a look at Gucci and even Chipotle.</p><h3 id="virtual-popups">Virtual Popups</h3><p>Popup stores are a common occurrence for businesses of all sizes. Whether you're offering products or services, a virtual popup gives you the ability to communicate your brand on a larger scale.</p><p>A virtual popup is a way to meet people, market your business, and sell your products and services. The audience of a popup located in a real location may be limited, but a virtual popup has a wider reach.</p><p>Not only will the virtual location enhance attendance, but it will also have a lesser budgetary impact. By minimizing the demand for staff travel and hotels, as well as eliminating the requirement to rent out physical space, you may save money and possibly even lower the ultimate price for users.</p><h3 id="the-use-of-virtual-training-or-classes">The Use of Virtual Training or Classes</h3><p>Thanks to so many live streaming and video platforms, virtual training and seminars are already a big part of the business world. While many virtual courses and programmes will almost probably remain in their current form, the metaverse allows them to expand.</p><p>Real-world classes can be offered all over the world via virtual headsets. Consider creating a virtual reality product training course or a tour of a use case for your services. Also, you can use it to demonstrate how to use your goods to new customers or to provide troubleshooting to existing ones.</p><h3 id="conclusion">Conclusion</h3><p>The metaverse visions of Matthew Ball and Mark Zuckerberg are still years distant. This is not the time for digital marketers to sit on the sidelines and wait for that opportunity to arrive. Instead, they should spend the next few years to plan for the future.</p><p>In addition, marketers can also invest in AR and VR advertising, along with e-commerce platforms such as Facebook Shop and Instagram Shop, both of which can provide insight into the metaverse's future and how it will affect them.?</p>

Hamid Akhtar

The Metaverse: A Marketer's Guide

<p>Microsoft and Meta join forces for business communication. They announce a reciprocal integration of their Teams and Workplace tools for their shared customers.</p><p>Microsoft and Meta (formerly Facebook) are friends when it comes to business collaboration tools. <strong>On November 10</strong>, they are announcing a partnership to integrate their Teams (instant group chat) and Workplace (corporate social network) tools and allow them to share information.</p><h3 id="a-more-organic-workspace">A More "Organic" Workspace</h3><p>This will allow companies using both solutions to have a more functional and "organic" workspace, rather than two separate and non-communicating environments.</p><p>Users equipped with both solutions will now have a Workplace application for Teams pinned to the navigation bar and facilitate monitoring and interaction with news published on the social network. Teams admins will also be able to pin content they think is essential through Workplace for Teams.</p><p>Otherwise, it will be possible to stream video from Teams to Workplace. Employees will view, react to and comment on announcements in real-time, whether they are using Workplace or Teams. Presenters will also see these responses in Teams.</p><p>This use case is one of the strengths of Meta's tool and what motivated its adoption by several large customers in the wake of the Covid-19 pandemic. In addition, Workplace makes it possible to efficiently distribute content to tens of thousands of people thanks to technologies developed for the social network Facebook.</p><h3 id="carrefour-establishes-a-partnership-with-meta">Carrefour Establishes a Partnership with Meta</h3><p>The latest company to adopt it: Carrefour, which has just signed a significant contract with Meta to accelerate its digital transformation. Customers like Vodafone, Flight Center Travel Group, and Falabella have already tested the Workplace integration with Teams. Live video streaming will arrive in 2022.</p><p>Microsoft and Meta are not on their first attempt. They have already integrated Workplace with SharePoint, OneDrive, and Microsoft 365. The Workplace is also one of the 15 most used Azure AD applications. Teams will also be available from December on Meta Portal devices.</p>

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