Gaming has always been a popular choice for entertainment for the young and old alike, although admittedly, the youth connects more to the world of games than any other demographic. While video games have been around for a considerably long time, online gaming has become more popular in recent years due to the intense variety and convenience it offers. Perhaps one of the more popular reasons online games have caught on is that they help increase social relations. As per cloudwards.net, close to 78% of U.S. gamers agree that online gaming plays a key role in forging new friendships.The social aspect isn't the only factor, though, that has ushered online gaming to greater heights. As per reliable statistics, 90% of U.S. gamers claim that they get joy from playing online games, while 87% claim that online gaming provides them with mental stimulation. With the progression of technology, virtual games have become even more challenging and interesting, making the online gaming industry one of the most lucrative business spheres out there.<h2 id="major-technologies-used-in-online-gaming">Major Technologies Used in Online Gaming</h2><h3 id="1-high-definition-displays">#1 High definition displays</h3>High definition displays are one of the leading technologies that have increased the popularity of online gaming. Ordinarily, the full high definition means a resolution of 1920 x 1080p, and this one shows a reliable and natural image and has been used in online games for a considerable while. However, ultra 4K is what's in nowadays ? this extraordinary display with 4K capabilities boasts of compression technology and bandwidth that will take it beyond Full HD.Although it is a little expensive, it will soon become the go-to standard in online gaming. It has incredible crispness and colour choices, making it one of the best technologies to influence games online.<h3 id="2-virtual-reality">#2 Virtual reality</h3>VR gaming is the latest in thing today ? the jargon describes next-gen online gaming embedded with virtual reality technology that delivers a highly spectacular, truly immersive experience. Basically like a first-person perspective of the game in question. Some VR games can be as thrilling as placing players in physical combat environments, while many others involve lighter pursuits, such as acrobatic flying and auto racing.Players can essentially influence as well as experience the game environment via VR gaming devices such as VR hand controllers, VT headsets, VR sensor-attached gloves, and so forth. One can play VR games on game consoles, advanced laptops, or even standalone systems.<h3 id="3-augmented-reality">#3 Augmented reality</h3>Another popular technology driving the online gaming sphere, augmented reality, is also used to deliver an immersive experience. However, unlike virtual reality gaming, which needs a confined area for the same, AR gaming uses an actual environment and creates a playing field within it. Also, AR gaming does not require specialized headsets or other equipment; it can be played on portable gaming systems, smartphones, tablets, etc.One of the most popular and well-known AR apps for gaming is Pok?mon GO. This one uses your smartphone's camera, GPS, clock, and gyroscope to enable a location-based AR environment. The current environment displays itself on the screen in the form of a map, while a rustle of grass indicates that a Pok?mon is nearby. Tapping the screen leads players to the capture display ? basically, AR helps display Pok?mon in the player's real-world environment.<h3 id="4-gesture-controls">#4 Gesture controls</h3>The development and adoption of technologies such as AR and VR are poised to push the world of gaming toward a gesture-controlled future. Gesture controls are basically used to control and connect with a computer sans direct physical contact. They can be implemented in the gaming systems via 3D cameras, gaming gloves, etc. In cool gesture-based interfaces for online games, basically, gestures are used in place of commands for the games as opposed to using the mouse or keyboard to initiate action. In such interfaces, continuous gestures and unintentional movements are supported to provide the player with a more natural interface.The Kinect is a popular gesture control-based game controller that uses a motion sensor and depth camera.<h3 id="5-facial-recognition">#5 Facial recognition</h3>Facial recognition has already gained traction across a number of sectors; the online gaming industry is one among a series of business spheres that has started deploying this technology. One of the principal reasons facial recognition software is gaining momentum in online gaming is that it helps companies understand how players respond and react to the game ? which is an important part of their tactic to understand customer behavior, since they rarely interact with them otherwise.Using facial recognition to learn to react to players and enable them to affect the next move in the game will considerably up the ante of online gaming experiences.<h3 id="6-voice-recognition">#6 Voice recognition</h3>Similar to facial recognition, voice recognition is also garnering substantial popularity in the online gaming business. It allows players to have conversations with non-playing characters ? indeed, voice recognition technology has been featured in popular eSports games such as Call of Duty. Usually, the software is used by the players as a viable means of communicating with one another. It also enables players to immerse themselves into gameplay through an extra layer of integration.Although many companies have integrated speech recognition in online games, they come with a lot of challenges. Several hundred hours of speech data are needed to build the required voice-recognition engines for these games to run smoothly. In addition, companies are required to consider many languages, accents, and dialects to ensure a fine gaming experience.<h3 id="7-amazing-graphics">#7 Amazing graphics</h3>Undoubtedly, using amazing graphics is essential to ensure an eye-catching gaming experience. The days of deploying basic 8-bit graphics in gaming are long gone; today, cutting edge advancements enable players to experience games in worlds that boast of photo realistic textures. Using advanced graphics helps increase the playability with higher image quality, making it seem as if one was right inside the confines of the game rather than the actual environment.Graphics are essentially a vital yardstick of a game's worth given the power that visuals possess to influence player emotions, perception, thoughts, and immersion in the game. Although experts consider it less significant than gameplay, it is still a major contributor to a game's worth; in fact, reliable surveys claim that a major number of gamers subconsciously write off games with low-quality graphics even before they have a chance to play them.<h3 id="8-wearable-gaming-consoles">#8 Wearable gaming consoles</h3>Wearables have already made their mark in the healthcare industry. Presently, as they pave their way into online gaming, they are found to be making gaming portable without being too invasive. While wearable companies have been using the technology for fitness applications, they are now on the verge of integrating entertainment in the sphere as well.Wearable gaming technology essentially enables players to immerse themselves deeply in their favorite games and allows them to create movement in the game's map. It creates halo deck like experiences using virtual reality and augmented reality and generates a fully immersive experience for the user.<h3 id="impact-of-covid-19-on-online-gaming">Impact of COVID-19 on Online Gaming</h3>The advent of COVID-19 and its variants had a profound impact on major industry verticals the world over. While most industries such as manufacturing and energy suffered a temporary loss of sorts, some sectors soared high on the success quotient, such as healthcare. Not surprisingly, the forecast of the online gaming market was observed to have remained strong during and after the pandemic. Given the nationwide lockdowns and increasing social distancing measures put in place by regional governments, one of the many ways the masses were able to entertain themselves was through online gaming. This is especially true for the younger generation ? the Gen Z and millennial populace spent considerable time on gaming as it was a rather convenient way to spend time during lockdowns.Statista states that global digital gaming spending on paid downloads and in-game content increased by 21 percent and 12 percent in 2020. As of June 2020, time spent on video games during the COVID-19 pandemic increased in Latin America by 52 percent, while Asia-Pacific was ranked second concerning increased user engagement ? the continent registered a 42 percent increase in gaming time. Almost all gaming companies earn substantial revenue via digital gaming. Consider Nintendo, for example ? it had a considerably well-performing gaming hardware segment, yet, it reported an admirable 42.8 percent digital revenue share in 2020.While online gaming popularity increased during the pandemic, its sales are expected to remain stable in 2022 and beyond, even after the world has opened up, given the increasing need to socialize online.<h3 id="what-lies-ahead">What Lies Ahead</h3>With much of the global population immersing themselves in online gaming through 2020 and 2021, the industry is likely to depict a very strong forecast. In 2020, mobile games held USD 77.2 billion in revenues, increasing 12% in players, reaching 2.5 billion. This number certainly is poised to depict only an upsurge in the years ahead. Moreover, the sector is a remnant of a plethora of technological developments such as widespread cloud adoption, 5G, and more.Numerous companies apart from core firms are now attempting to penetrate the online gaming arena. Amazon, for example, introduced a cloud gaming service called Luna, in October 2020. Luna provides all-you-can-eat game access and uses an optional local gamepad controller with a separate Wi-Fi connection.By the next decade or so, online gaming is likely to emerge as one of the most remunerative hotspots for companies. The deployment of advanced technologies and efforts by companies to introduce a lively next-gen gaming experience will further increase the popularity of online games.

Saipriya Iyer

What are Some of the Major Technological Advancements in Online Gaming?

<h3 id="what-is-e-sports">What is E-Sports?</h3>In recent times we have come across the term E-sports a lot. But have we ever given it a careful thought of what it is? In today?s blog, let?s go through the ever-trending and dynamic world of E-sports. Esports, a term sometimes also considered electronic sports or eSports, is a type of video game competition that has gained a lot of attention in recent times.Esports usually organize multiplayer video game events between professional players, either individually or in teams. Tournaments have long been a feature of video game culture but were mostly between amateurs until the late 2000s. However, Esports has become a prominent part of the video game business by the 2010s, with many game makers actively creating and supporting tournaments and other events.<h3 id="the-start-2010">The Start: 2010</h3>It is now getting a well-known fact that it is known that by the late 2010s, it was predicted that esports will have a total viewership of around 454 million people, with revenue exceeding $1 billion, with China accounting for 35% of global esports revenue in 2020. Unbelievable, right? Online streaming media platforms, notably <a href="https://techfastly.com/youtube-content-filters/">YouTube</a> and Twitch, have become increasingly important in the growth and marketing of esports tournaments. Female gamers have also participated professionally, despite the viewership being around 85 percent male and 15% female, with the bulk of spectators between the ages of 18 and 34. This matter definitely needs a round of applause.In the meantime, Esports initially gained popularity and reputation in Asia, with considerable development in China and South Korea, the latter has licensed professional players since the 2000s. However, despite having a major video game industry, Japan's esports business is undeveloped than the above two mentioned nations, owing to the country's stringent anti-gambling regulations, which ban paid professional gaming competitions. Outside of Asia, esports is also popular in Europe and the Americas, with regional and international competitions taking place on both continents.<h3 id="the-boom">The Boom</h3>The nature of EsNcports has changed as a result of COVID-19's emergence. The boundaries between eSports, live streaming, and even influencer marketing are becoming increasingly blurry. Viewership has spiked across all live streaming platforms as a result of the outbreak. During the lockdown, many were forced to spend time at home, so they turned to live streaming to pass the time. While the eSports industry encountered obstacles at this period, it also experienced significant growth and moved into regions where little activity had previously existed. Many in-person events were cancelled, and some international events had to be replaced with regional tournaments, causing the business to suffer. But, somewhere between the lines, the Esport industry has seen a boom with rising players and viewership.The first Esports Arena, the United States' first specialised esports venue, opened in Santa Ana, California, in 2015. However, in 2021, China passed a law prohibiting adolescents from spending more than three hours per week playing video games, which they referred to as "spiritual opium." The rule has sparked fears about the future of esports in China, which is a big market.Newzoo anticipates growth to continue until 2021, with an annual increase of 8.7%, resulting in a total eSports audience of 474.0 million, with 240.0 million occasional watchers and 234.0 million eSports fanatics. According to Newzoo, the Compound Annual Growth Rate (CAGR) for eSports specialists from 2019 to 2024 would be at 7.7%. The number of occasional watchers is expected to rise to 291.6 million. There will also be 285.7 million eSports fans, bringing the total audience to 577.2 million.<h3 id="most-deserved-recognition">Most Deserved Recognition</h3>Many questions if Esport should be considered as a recognized game in Olympics? The Olympic Games we all know of are also being considered as a means of legitimizing esports. The International Olympic Committee (IOC) held a summit in October 2017 to acknowledge the growing popularity of esports, concluding that "competitive 'esports' could be considered a sporting activity. And the players involved in such Esports prepare and train with an intensity that may be comparable to athletes in traditional sports," but that any games used in the Olympics must adhere to "the Olympic movement's rules and regulations." According to Andy Stout's post, the 2017 Worlds Esports tournament was watched by 106 million people. According to IOC President Thomas Bach, the International Olympic Committee (IOC) is concerned about violent games and the lack of a worldwide regulating authority for esports.The IOC reiterated at its Eighth Olympic Summit in December 2019 that it would only consider sports-simulating games for any official Olympic event. However, in the future, it would consider two paths for such games: those that promoted good physical and mental health lifestyles and virtual reality and augmented reality games that included physical activity. Furthermore, the Olympic Council of Asia stated in September 2021 that eight esports games would make their formal debut as medal sports at the 2022 Asian Games in Hangzhou, China.<h3 id="live-streaming-awareness">Live Streaming &amp; Awareness</h3>Have you ever live-streamed any Esport game without knowing it was Esport? The total number of people watching game live streams in 2019 and 2020 was 593.2 million and 662.7 million, respectively. Increased time spent at home and social distance required during the pandemic contributed to the 11.7 percent rise by 2020. According to Newzoo, by 2021, the number of watchers will have increased by 10% to 728.8 million. They estimate that the worldwide game live streaming viewership will reach 830.3 million by 2024, representing a 9.2% CAGR from 2019 to 2024. China has eventually reached the point where it is a mature market. Newzoo, on the other hand, expects that the number of people watching live game streams will increase from 185.5 million in 2020 to 214.3 million in 2024. They also foresee double-digit growth rates in several emerging nations, with CAGRs of 14.0 percent in Latin America, 15.1 percent in the Middle East and Africa, 14.8 percent in Central and Southern Asia, and 14.8 percent in Southeast Asia projected through 2024.One of the main things about the increase in eSports viewership is that more people are becoming aware of the sport, and yes it is not just a myth but the truth. Since 2015, there has been a great rise in public awareness of the eSports business. There were somewhat more than 800,000 persons who knew about it at the time. These figures shifted quickly, and by the following year, over a billion people had heard about eSports. Are you one of them? If not, then after going through this blog you definitely are!

Jayshree Shinde

A Glimpse Into the Booming Esports Industry

In the year 2021, blockchain seemed to have a year. While bitcoin is what placed the technology on the map, we've seen a lot more of what it can do. Non-fungible tokens (NFTs), blockchain-based gaming, and the metaverse, which gained even more traction after Facebook's parent corporation changed its name to Meta in the same year.The year 2022 is shaping up to be even bigger for these kinds of undertakings. While 2021 was all about creating a consumer footprint, 2022 is all about expanding on that. Here are the top gaming, metaverse, and NFT projects to keep an eye on as we enter the crucial year:<h3 id="metafighter">MetaFighter</h3>Fighting games have been a showcase of the ability and passion of players all around the world since legends like Street Fighter ruled arcade championships. Blockchain technology allows you to earn a living from your skills.Characters, skills, skins, and arenas may all be levelled up, acquired, and swapped in MetaFighter, a play-to-earn and NFT-centric arcade game. Players can earn FIGHT tokens for skill wagers and power up their NFT assets for public sale on the marketplace by competing in the arena.MetaFighter seeks to reward dedicated arcade fans for their battle skills by constructing a blue-chip arcade fighter on the blockchain, reviving the passionate fighting game community and relaunching the fight-to-earn genre.<h3 id="gamejam">GameJam</h3>Game Jams (rapid, community-oriented game development) have been around for a long time in the gaming business. They have not only brought many magnificent goods to the world, but they have also fostered a sense of community. It's only natural that the blockchain sector would develop its own, given how community-focused it is.GameJam is a blockchain-focused platform that allows game jams of various types and genres to be hosted, participated in, and published. GameJam essentially serves as a hub for the birth of new creative blockchain games. Over the next decade, that industry will expand, even more, making it even more vital.<h3 id="nft-bazl">NFT BAZL</h3>NFT BAZL is the most popular NFT boutique platform on the planet. NFT BAZL is redefining how the world accesses and invests in NFTs, collectibles, and other high-end digital assets by bringing together artists, art, celebrities, and producers in a healthy and growing ecosystem. NFT BAZL has staged showcase events in the Temple House in Miami, the SLS Hotels in Los Angeles, and the JW Marriott Marquis in Dubai. NFT BAZL has featured and will continue to exhibit collections and artworks from some of the celebrity artists, largest movers, and shakers in the digital luxury investments field, using technology to bridge the gap between art, blockchain, and the actual world.<h3 id="origin-protocol">Origin Protocol</h3>Origin Story is a revolutionary new NFT platform that allows artists to easily develop and sell NFTs on their own conditions. Origin's NFT platform is notable for hosting record-breaking NFT sales, including the most successful viral video NFT sale with "Charlie Bit My Finger" and the most popular music NFT sale with musician 3LAU, thanks to customizable storefronts and flexible sale formats. Paris Hilton, Don Diablo, Ryan Tedder, Jake Paul, and other well-known artists have collaborated with the site. Origin held a private NFT exhibition during Art Basel Miami 2021 and aims to show more NFT artists in the future.<h3 id="blind-boxes">Blind Boxes</h3>Many of us have played toy-related vending machine games as kids or purchased surprising advent calendars as adults. But what if you got a precious NFT instead of a toy or sweets as a surprise item? Blind Boxes, an NFT marketplace that allows customers to pay a set charge and receive one of many handpicked digital and physical items, is based on this concept.Buyers can see all goods in each collection, as with toy vending machines. The items are delivered at random, and the only way to know which one you'll have is to guess. Users always have the potential of getting much more than they paid for since higher-value products are dispersed in collections. This concept is a fun and easy method for consumers to expand their gaming, Metaverse, and art NFT collections.<h3 id="monster-galaxy-p2e">Monster Galaxy P2E</h3>Monster Galaxy P2E is a thrilling battle and creature taming game that integrates the play-to-earn principle. Monster Galaxy is a popular global IP with over 25 million players globally and 1.3 million Facebook fans. It is noted for its cute MOGA monsters, dramatic soundtrack, and captivating manga tale.The new P2E gaming entry, supported by Animoca Brands, will allow the game's devoted players to become its owners. In the new thrilling Monster Galaxy environment, they will meet and tame MOGA, accomplish challenges, and earn $GGM tokens.<h3 id="whydah">Whydah</h3>The global expansion of blockchain gaming has been phenomenal, and Whydah is one of the loudest voices in the industry in Asia. Whydah is a blockchain-based game centre that promotes and makes blockchain games accessible.Whydah, ever the forerunner, is aiming toward an open metaverse in which everyone and everything is linked online just as they are offline. In this manner, Hashkey, Bitscale, Eternity Ventures, Youbi, and Morningstar Ventures contributed to the company's $25 million funding round in 2021.Whydah is also collaborating with Iron Sail, a company that generates financing for blockchain gaming initiatives. Whydah plans to launch more open metaverse initiatives in 2022, and if its prior performance is any indication, they will be a success.<h3 id="kardiachain">KardiaChain</h3>With all of the developments happening in the blockchain realm, the technology is becoming fragmented. KardiaChain, on the other hand, seeks to change that by establishing a uniform platform for all blockchain users.KardiaChain and its native KAI token are intended to fully unify the blockchain crowd, with a historic 5-second faster transaction time and costs of 0.00001 USD per transaction. Its most recent feature is the KSML (KAI Smart Contract Markup Language), which allows developers to build cross-chain smart contracts on the KardiaChain with less knowledge. The purpose is to connect KardiaChain to other platforms and further unite smart contract systems.On December 29, 2021, KardiaChain will launch its Galaxias hard fork. There will be a host of new features with this upcoming version, which would include Web3 compatibility, that will help it gain widespread adoption. KardiaChain is, without a doubt, one of the more intriguing initiatives out now, and one to keep an eye on in 2022.<h3 id="final-thoughts">Final thoughts</h3>According to all indications, 2022 will be an eventful year for blockchain. One explanation for this is the metaverse, which is gaining traction and has a lot of untapped potentials. This is in addition to the rapidly expanding gaming and NFT industries. The initiatives listed above had an impact in 2021, and investors should keep an eye on them in 2022.

Hamid Akhtar

What to Watch in 2022: Gaming, Metaverse, and NFT

Online and console games are among the big businesses of the world, representing sales of over $130 billion annually, which is nearly equal to Hollywood?s revenues. A few decades before, the gaming industry was not among the popular ones, but now gaming as a whole is growing by more than 8% every year.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/b31c6ad88517168f5322f86b52d35cf2.jpg" class="kg-image" alt loading="lazy"></figure>Last year, the gaming market represented the sales around above $138.7 billion, and Newzoo predicted that it would increase by 9.5% in 2020. In recent, the senior market analyst of <a href="https://www.reuters.com/article/esports-business-gaming-revenues/report-gaming-revenue-to-top-159b-in-2020-idUSFLM8jkJMl">Newzoo</a> revealed that the gaming industry would represent sales of more than $158 billion this year, which is approximately 9.3% year-over-year growth.Not only games are the best source of entertainment, but they also have some health benefits. According to <a href="https://www.forbes.com/sites/kevinanderton/2017/05/16/video-game-are-good-for-your-brain-infographic/">Forbes</a>, games enhance your brain power and memory quality. Even many doctors recommend parents to engage their children with games to improve their reasoning and calculation skills.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/f55899059acdb7792d63eb0710fa79d2.jpg" class="kg-image" alt loading="lazy"></figure>Nowadays, people prefer online games because those games are easy to access and play. The time-consuming task is to find the best online gaming platform. If you are in search of a secure online gaming platform, then you should be reading out this article because today, we are going to discuss here variety of online gaming platforms.Gaming Platforms for casual gamers:We can notice a massive change in the gaming industry by a perfect example of the Pentium series- PC?s replacement with the octa-core and other heavy processors. No doubt, now we can play high-quality games, but none of the latest games can beat the joy of the Super Mario and Metal Slug. Yes, these casual games will remain evergreen. If you are also a casual game lover, so this part of the article is just for you because now we are going to list the top 3 gaming platforms for casual gamers.? <a href="https://king.com/">King:</a>King is the main title working behind the success of a popular casual game, Candy Crush Saga. You will find many other casual games on this platform that will surely enhance your gaming experience.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/2fcde618e5a92c03e4ee895ca1b770d8.png" class="kg-image" alt loading="lazy"></figure>There are more than 230 million active users on this platform, and no doubt, the numbers of players are increasing day-by-day because you can access this platform on multiple devices, including smartphones and PC. The exciting thing about King.com is that it features more than 200 games that are available in multiple genres.? <a href="https://www.miniclip.com/games/en/">Miniclip:</a> Miniclip is famous around the globe, where hundreds and thousands of casual games are published. If you ever wished to play a casual game, then don't forget to go for the Miniclip. Whether you are an action game lover, a puzzle-solving genius, or a racing guy, you will find every type of game on this platform. <figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/7d0b736a7547adfb4412822b618eab8e.jpg" class="kg-image" alt loading="lazy"></figure>You can play Miniclip games on both desktop and smartphone. It holds a net worth of more than $2 billion. The most playable game of Miniclip is an 8 ball pool where you can also make real money. Due to the collection of interesting games, there are more than 200 million active users of the Miniclip.? <a href="https://www.pogo.com/">Pogo:</a> Pogo is a well-known but straightforward online gaming platform specially designed for casual gamers. This platform is slightly different from Miniclip because it also features Casino and gambling games. <figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/84c8e44878fce678872d18eacd1d5a44.png" class="kg-image" alt loading="lazy"></figure>You will find games of multiple brands, like Hasbro and Pop cap, on Pogo. The estimated worth of Pogo.com is $33,470,000. You can easily access the games of this platform on multiple devices.Gaming Platforms for serious gamers:Nowadays, gaming is becoming a profession, and many of the serious players are earning a handsome income monthly. Are you a serious gamer? Do you love to play games using gaming consoles? Are you looking for the best platform to practice your skills? Here are the top 3 gaming platforms for serious gamers:? <a href="http://store.steampowered.com/">Steam:</a> Steam is one of the best platforms for serious gamers. It is entertaining the world of gamers for several years. Steam went popular after the release of Counter-Strike version 1.4. You can trade your gaming items on this platform or can also use the buying and selling features of it. It is the most certified gaming platform for serious gamers, so none of the scams is involved in it.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/239570fbf3dae6a1482e943b9c66b31a.jpg" class="kg-image" alt loading="lazy"></figure>Unfortunately, you cannot play Steam games on your smartphones, but yes, you can enjoy them on your gaming consoles or PCs. Steam has a net worth of $1.5 Billion and more than 200 million active users.? <a href="https://www.xbox.com/">Xbox:</a> Xbox is getting famous these days because of its online gaming accounts. This console gaming platform features multiple games that are related to various niches. Many competitions and tournaments held that include Xbox gaming. If you are a serious gamer, then you must be trying Xbox. <figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/c0c3c2c877b8ee77b55b6d7caf333280.jpg" class="kg-image" alt loading="lazy"></figure>Last year, there were 57 million active users on this gaming platform, but now, the number number has increased to 65 million. You can access Xbox games on the consoles as well as on the Windows 10 operating system.? <a href="https://www.playstation.com/en-gb/">PlayStation:</a> You are not a real game lover if you haven't tried this platform yet. You will find a wide range of games by signing up on the PlayStation platform. PlayStation is one of the most successful projects of Sony. No doubt, PlayStation features some of the extraordinary games that are unavailable on other gaming platforms. Indeed, those games are unique and worthy to play, so you should be giving a try to PlayStation.<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/c9c3d7e10a9237239b6b4ddd6482d6c1.jpg" class="kg-image" alt loading="lazy"></figure>You can only access PlayStation games on the consoles; it is unavailable for the desktop or mobile version. Last year, the company represented the revenues of $70 million, and this year we can expect a massive increment.? <a href="https://stadia.google.com/">Google Stadia:</a> Google Stadia is an online gaming platform that is managed and operated by Google. You can stream multiple games on this platform of up to 4K resolution and 60 frames per second. There are more than 30 games available on this platform to purchase. <figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/48cf6302d53499c2acc5cc4a0ad701c5.jpg" class="kg-image" alt loading="lazy"></figure>You can use Google Stadia on any device, but it would be better to use it on the smartphone because it has a poor launch on the PC as it lacks some significant features. Google Stadia is not a popular gaming platform, so it has active users in the value of the thousands.How do brands advertise on online gaming platforms?In the 90s, the concept of online gaming was not present, so the brands use to advertise by introducing their packages in the games. Some of them also developed unique games with the character designed according to the brand's theme. Now, it has become much easy to advertise a brand because of the different online gaming platforms.? Reward ads:<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/784596b8c0c0d50179384f80e705ba68.jpg" class="kg-image" alt loading="lazy"></figure> This strategy is best for advertising your business. Whenever a player is killed in the game, he will be offered a video watching reward to restore his character's life. You can provide your promo to the platform, which it will play whenever a player plays the reward winning video.? Banner ads:<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/2fc3baa17f6bbd65ede5760dae3bb417.png" class="kg-image" alt loading="lazy"></figure> You can also advertise your business by paying some amount to the game publishers to add a small banner on the main screen of the gameplay. That banner may include your business name, offers, packages, etc.Notable Successes of Brands Advertising on Gaming Platforms:There are many online gaming platforms where a brand can advertise, but have you ever heard about Esports? Esports is an online competition using video games. It features hundreds of gamers and various kinds of tournaments. Even the winner gets a cash reward. Indeed, it is the best online gaming platform for brands to advertise. Now, we are going to share some of the most notable successes of brands advertising on gaming platforms.? Changing the game: Microsoft designed an Xbox adapter controller, especially for people with disabilities. They feature an ambitious young gamer named Owen. That boy was born with Escobar Syndrome. He shared the experience with the Xbox adapter that how it helped him out in playing games. <a href="https://www.youtube.com/watch?v=rY67yz9FtHQ">Changing the game</a> got viral across the globe, and many disabled people started purchasing an Xbox adapter to fulfill their gaming desires.? Against the odds: <a href="https://www.youtube.com/watch?v=bdgTa9ni4S8">Against the odds</a> was 80 minutes long campaign based on the journey of the OG team. The documentary features all highlights of the past several years that include how the OG team was formed and how they achieved the title of the best Esports team. The main objective of this campaign was to encourage gamers to game on a variety of platforms. This brand advertisement received more than 1 million reviews and 5000 comments. The Esports platform noticed an increase in the number of participants after this campaign.? Senior game-changers: <a href="https://www.youtube.com/watch?v=NUCKnOWCtEA">The senior game-changers</a> campaign proved that whether you are a teenager or an old adult, gaming is for everyone. A team in CS: GO was made by adding old adults. This team of old adults defeated multiple teams of youngsters, interviewed on multiple platforms, spoken with politicians, and motivated other gamers. Why do gamers game?<figure class="kg-card kg-image-card"><img src="https://iaxds62ruoojbg1k4180.cleaver.rocks/images/posts/019fa6bacd40febc237a721b33cbaf7d.jpg" class="kg-image" alt loading="lazy"></figure>Many of us play games or watch others while playing games most of the time in a day, but have you ever thought why do gamers game? Multiple reasons force a person to play games.? Mental satisfaction:A large number of people play games for mental satisfaction. People are becoming addicted to video games, and playing a game at least for 1 hour every day makes them mentally satisfied. It is one of the main reasons that people play games.? For improving brain condition:Games are not only played for joy, but in some cases, gamers play games for improving mental health. Psychologists recommend people facing stress to play games because it helps in getting the relief of it.? To earn money: As we mentioned before that now you can earn money by playing games, so many people are involved in this activity to make a good figure income. Even games are the bread and butter of a large percentage of people.How does an average gamer look-like?Many people believe that only teenagers play video games, but actually, this practice has become a significant mainstream activity for both young and old adults. Of course, gaming has grown up. According to the survey, the average age of the adult gamer is 31 years old. In the United States, 65% of gamers fall in the age range from 18 to 49 years old. The most exciting fact is that the percentage of gamers above 50 is higher than the players whose age lies under 18. Not only are males involved in game streaming, but females are also a part of this activity. There are 52% male gamers and 48% female gamers.Final thoughts:There are multiple online gaming platforms where you can start as a beginner as well as an expert. In this article, we discussed the online gaming platforms in depth. To facilitate you with the best online gaming platforms for casual gamers and also for serious gamers, we have listed some of the most certified platforms.If you are running a brand and want to increase your business, then you must be advertising through online gaming platforms. We have shared the details that will surely help you out in the advertisement of your business.

Sameer Ali

Online Gaming Platforms

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